Channel Marketing Manager

3 weeks ago


Livonia, Michigan, United States Roush Enterprises Full time

We are seeking a talented Channel Marketing Manager to join our team at Roush Enterprises. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies aimed at increasing brand awareness, driving sales, and building strong relationships with our business partners in the US and abroad.

The ideal candidate will have a passion for providing innovative solutions to complex challenges and a proven track record of B2B marketing. You will be responsible for creating and managing a Dealer Forum to share best practices and develop joint business plans, as well as developing and implementing guidelines to ensure consistent in-store brand communication, visuals, and customer experience.

Key responsibilities will include:

  • Developing and leading regional marketing strategies within our dealer network to drive conversion rates
  • Overseeing product training and engagement programs for internal teams and Business-to-Business (B2B) education
  • Creating and managing a Dealer Forum to share best practices and develop joint business plans
  • Developing and implementing guidelines to ensure consistent in-store brand communication, visuals, and customer experience
  • Planning and executing regional consumer events in collaboration with business partners to boost consumer awareness
  • Supporting sales data management and reporting, including product, pricing, inventory, and minimum advertised price (MAP) policy auditing
  • Leading and managing retailer marketing programs, including tracking, budgeting, and strategy development

To be considered for this role, you will need:

  • Bachelor's degree in business, marketing, or equivalent
  • Minimum of 5 years of marketing experience in the automotive industry, to include dealership sales experience
  • Experience and proven track record of B2B marketing
  • Ability to think and plan strategically
  • Strong organizational and time management skills
  • Excellent communication and presentation skills, both written and verbal
  • Comprehensive knowledge of the automotive industry
  • Professional Microsoft office experience; PowerPoint, Excel, Word, etc.
  • Presentation skills; must be able to present to large groups of people

Roush Enterprises offers a comprehensive benefits package, including medical, dental, vision, life insurance, earned sick time, STD, LTD, 401K, tuition reimbursement, paid vacation, paid holidays, and more.



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