Head of Digital Strategy
3 weeks ago
Role Overview
The Enterprise Web Manager role sits on the Web Strategy Team within the Omni Inclusive organization. This growth-oriented position is focused on generating leads, conversion rate optimization, and marketing-driven pipeline on both the company website and Salesforce.
Key responsibilities include creating a web brief, testing plan, forecasting, monitoring results, distilling insights, and determining next steps. Experiments are deployed via Optimizely or via the company's internal testing platform, in partnership with cross-functional teams.
The role also involves exploring new processes, influencing teams to prioritize the company's web experience on Salesforce, and partnering with the Salesforce Digital Strategy team to strategize and execute tests.
Additionally, the Enterprise Web Manager will partner with cross-functional marketing teams to ensure a phased roll-out, with a variety of experiments and pre/post launch analyses, and ensure analytics are captured and reported out for insights and optimization.
Key Responsibilities
- Drive web strategy and execution in cross-functional campaigns that often span both web domains and Salesforce.
- Lead content portal refreshes on the company website.
- Partner with marketing to identify gaps, pain points, and opportunities, develop a web brief, inform on analytics pre and post, and ensure globalization is prioritized.
- Partner with engineering to understand and improve any CMS logic/rules to best support improvements.
- Serve as the company liaison for any globalization enablement efforts and ongoing ad-hoc optimizations led by the Salesforce Digital Strategy Team or Slack Product Marketing.
Requirements
- 7+ years of experience leading web strategy and execution to extract lead generation and marketing pipeline growth from the website.
- Experienced with leveraging the website as a conversion tool and accustomed to speaking to distinct audiences within varying domains.
- Ability to extract and derive insights from analytic platforms, including Google Analytics (GA4), Contentsquare, and internal dashboards.
- Familiarity with experimentation platforms, such as Optimizely, to launch and monitor on-site deployments.
- Demonstrated experience working in a fast-paced, high-growth, often ambiguous environment across highly-matrixed organizations.
What We Offer
Omni Inclusive offers a dynamic and inclusive work environment, with opportunities for growth and development. We are committed to diversity, equity, and inclusion, and strive to create a workplace that is welcoming and supportive of all employees.
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