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Market Research Specialist

2 months ago

Jackson, Michigan, United States TPI Global Solutions Full time
Job Description

Job Title: Market Research Specialist

Job Summary:

TPI Global Solutions is seeking a highly skilled Market Research Specialist to join our team. As a Market Research Specialist, you will be responsible for designing and implementing research studies to evaluate customer satisfaction related to utility services and value-added products.

Key Responsibilities:

  • Research Design and Implementation: Develop, manage, and analyze research studies to evaluate customer satisfaction related to utility services and value-added products.
  • Segmentation and Targeting: Identify different customer segments to tailor messaging effectively. Conduct market segmentation and micro-segmentation to optimize customer engagement and communication strategies.
  • Data Analysis and Reporting: Analyze internal data using SPSS, Excel, and Power BI to extract actionable insights. Apply statistical techniques such as cluster analysis, regression, and factor analysis. Create and maintain Power BI dashboards to present research findings.
  • Survey Development and Management: Develop and manage questionnaires, oversee survey distribution, and analyze survey results to support marketing strategies and customer engagement initiatives.
  • Collaboration and Communication: Work closely with internal teams to coordinate research efforts and generate comprehensive reports.
  • Project Management: Manage all aspects of research projects, including proposal development, consultant selection, survey sampling, data collection, analysis, and reporting.

Qualifications:

  • Research Expertise: Demonstrated experience in quantitative and qualitative research methods. Ability to design and implement studies, develop surveys, and provide actionable recommendations based on data analysis.
  • Statistical Skills: Proficiency in statistical techniques such as cluster analysis, regression, factor analysis, and decision trees. Experience with SPSS and R is preferred; Power BI experience is a plus.
  • Data Management: Experience in managing data and segmentation projects, preferably in a market research or advertising agency setting. Capability to demonstrate effective customer profiling techniques.
  • Communication Skills: Exceptional written and verbal communication skills with the ability to present complex information clearly and interact with diverse audiences and organizational levels.
  • Organizational Skills: Strong organizational skills with experience in managing multiple projects simultaneously.

Experience:

  • Minimum of three years of experience in research and analysis within a business environment.

Work Arrangement:

  • This position can be based at the company location or conducted remotely.