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Senior Director, Global B2B Growth Strategist

4 weeks ago

New York, New York, United States PayPal Full time
Job Description

The Company

PayPal has been revolutionizing commerce globally for over two decades, creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. We empower consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale, connecting hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether online or in person.

PayPal provides proprietary payment solutions accepted by merchants, enabling the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds.

We enable consumers to exchange funds more safely with merchants using a variety of funding sources, including bank accounts, PayPal or Venmo account balances, PayPal and Venmo branded credit products, credit cards, debit cards, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.

Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other.

We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts.

We help merchants connect with their customers, process exchanges and returns, and manage risk.

We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our core values of Inclusion, Innovation, Collaboration, and Wellness guide our business practices every day.

We work together as one global team with our customers at the center of everything we do, ensuring we take care of ourselves, each other, and our communities.

Job Responsibilities
  • Paid Acquisition: Drive all paid acquisition activities, including paid media, SEO, and email campaigns, to generate high-quality SMB leads and achieve pipeline goals.
  • Performance Optimization: Continuously refine and optimize paid channel strategies to maximize ROI and meet aggressive growth targets.
  • SMB Lead Generation: Develop and execute strategies to generate, nurture, and convert SMB leads across all digital channels.
  • Strategic Planning: Align paid acquisition and lead generation strategies with corporate objectives for measurable growth.
  • Team Leadership: Lead a high-performing team focused on SMB lead generation and paid acquisition efforts.
  • Data-Driven Decision Making: Utilize data and analytics to drive decision-making and improve the effectiveness of paid acquisition campaigns.
About You

You are a strategic and data-driven leader with a passion for driving SMB lead generation and acquisition through paid channels.

You excel at building high-performing teams and achieving measurable outcomes.

As a seasoned professional, you have extensive experience in demand generation and paid acquisition, including 5+ years in a senior role at a B2B SaaS or high-tech company.

You possess a growth-focused mindset, sharp analytical skills for data interpretation, and exceptional team management and coaching abilities.

You are able to work regularly on-site at a PayPal office.