Salesforce Marketing Cloud Personalization Engineer
2 days ago
We are seeking a highly skilled and experienced Salesforce Marketing Cloud Personalization Engineer to join our team at Ford Motor Company. As a key member of our Enterprise Technology team, you will play a critical role in shaping the future of mobility and enhancing the customer experience.
About the Role:
- Lead the implementation and optimization of Salesforce Marketing Cloud personalization to drive business growth and enhance customer experiences.
- Collaborate with cross-functional teams to define requirements, design solutions, and execute projects that leverage MCP capabilities.
- Develop and implement personalized customer journeys using MCP through sitemap development, MCP templates, Campaigns, journey configurations, audience segmentation, and real-time messaging.
- Provide guidance and training to internal teams on MCP best practices and techniques.
- Stay current with industry trends and advancements in marketing technology, particularly in the areas of customer data management and personalization.
Requirements:
- Bachelor's degree in Computer Science, Information Systems, Marketing, or related degree.
- Minimum 3 years of experience in Salesforce Marketing Cloud Personalization (Interaction Studio) or Evergage.
- Strong understanding of customer journey mapping, segmentation strategies, and marketing automation principles.
- Deep understanding of Web Site personalization and personalized email creation using Marketing Cloud Personalization including Site map Development.
- Experience with JavaScript, HTML, and CSS for customizations and integrations.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with both technical and non-technical stakeholders.
What We Offer:
- Immediate medical, dental, and prescription drug coverage.
- Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care, and more.
- Vehicle discount program for employees and family members, and management leases.
- Tuition assistance.
- Established and active employee resource groups.
- Paid time off for individual and team community service.
- A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
- Paid time off and the option to purchase additional vacation time.
Visa Sponsorship Available: Yes
Location: Remote (with occasional on-site work in Dearborn, MI)
Equal Opportunity Employer: Ford Motor Company is an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.
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