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Senior Marketing Strategist

2 months ago

Los Alamitos, California, United States Epson Full time

Epson, a leading global provider in high-quality consumer electronics and imaging solutions, is in search of a talented Strategic Marketing Manager to enhance our Consumer Latin America division.

The successful candidate will oversee the creation and execution of comprehensive marketing communication strategies that align with our consumer product lines.

This role is situated within a dynamic team environment, supported by a dedicated manager who fosters professional growth and success. The position offers flexibility with a hybrid work model.

Key Responsibilities

In addition to adhering to Epson's established policies and procedures, the primary responsibilities encompass:

Strategic Development
  • Collaborating with Product Management to define the strategic vision for marketing communications.
  • Working in tandem with Advertising, Demand Generation, Digital Marketing, and other relevant teams to craft positioning and overarching marketing strategies.
  • Aligning requests from Latin American countries to create impactful marketing initiatives.
  • Independently managing relationships with all stakeholders involved in the execution of the marketing communication plan.
Marketing Communications
  • Engaging with product and sales teams to identify business needs and relay them to the broader marketing communications team.
  • Leading the formulation of integrated marketing communication plans across various disciplines, ensuring alignment with product lines.
  • Coordinating cross-functional efforts to implement the marketing communication strategy.
  • Acting as a key liaison with product management to drive and monitor the execution of the integrated marketing communication plan.
  • Maintaining an in-depth understanding of product lines and competitive landscape through comprehensive market research and analysis.
  • Utilizing customer insights and personas to develop strategic briefs that facilitate actionable marketing plans.
  • Managing product communication content throughout the product lifecycle in collaboration with Product Management.
  • Working closely with Product and Advertising teams to develop marketing strategies and creative briefs.
  • Coordinating with Web and Online Managers to ensure digital strategies align with overall marketing communications.
  • Supporting channel development and market growth initiatives.
  • Overseeing the consolidation of marketing budgets by product line in alignment with strategic objectives.
Product Readiness
  • Assisting with product readiness processes during launches and throughout the product lifecycle.
  • Collaborating with Product Management on product roadmaps and positioning from a marketing perspective.
  • Managing product packaging and collateral development, liaising with internal departments as necessary.
Qualifications
  • Bilingual proficiency in English and Spanish; Portuguese is a plus.
  • Strong interdisciplinary and intercultural communication skills.
  • Results-oriented with a focus on performance and ROI.
  • Experience in digital marketing and providing strategic direction on digital initiatives.
  • Intermediate-level experience in B2C marketing (5-8 years), preferably within technology sectors.
  • Experience working directly with the Latin American market is essential.
  • A completed undergraduate degree (B.A. or B.S.) is required.

The salary for this position is competitive and commensurate with experience and qualifications.

Epson America, Inc. is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or veteran status, as well as any other characteristic protected by federal, state, or local laws.