Digital Marketing Specialist

3 days ago


Chicago, Illinois, United States Dworkin and Maciariello Full time

About Us:

Dworkin and Maciariello is a dynamic law firm seeking an experienced Digital Marketing Specialist to enhance our online presence.

Job Overview:

The successful candidate will play a crucial role in developing comprehensive digital marketing strategies, creating engaging content, and managing social media campaigns to drive business growth.

Responsibilities:

  • 1. Social Media Management:
    • Develop and execute targeted social media campaigns to increase brand visibility and engagement.
    • Create high-quality content, including posts, graphics, videos, and articles that resonate with our target audience.
    • Monitor social media trends, respond to comments and messages promptly, and engage in meaningful conversations with followers.
  • 2. Content Creation:
    • Collaborate with the marketing team to produce informative and compelling content about personal injury law, case studies, and client testimonials.
    • Develop written and video content for the firm's website, blog, and other digital assets, ensuring accuracy and adherence to legal standards.
  • 3. Online Advertising:
    • Plan, create, and manage online advertising campaigns using platforms such as Google Ads and Facebook Ads.
    • Monitor and optimize ad performance based on key performance indicators (KPIs) to achieve cost-effective results.
  • 4. Analytics and Reporting:
    • Regularly track and analyze website traffic, social media engagement, and advertising performance to assess the effectiveness of marketing strategies.
    • Prepare comprehensive reports outlining key insights, trends, and recommendations for optimizing future marketing efforts.

Requirements:

Salary: $55,000 - $60,000 per year

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years proven experience in digital marketing, social media management, and content creation.
  • Strong writing skills with the ability to create compelling and accurate content.
  • Proficiency in using social media platforms, content management systems, and marketing analytics tools.
  • Excellent attention to detail, organizational skills, and ability to meet deadlines.

Benefits:

  • Competitive salary.
  • Comprehensive health and wellness benefits package.
  • Professional development opportunities to enhance skills and knowledge.
  • Collaborative and supportive work environment.


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