Digital Advertising Strategist

5 days ago


Springfield, Massachusetts, United States Market Mentors, LLC Full time

Digital Advertising Strategist

We are seeking a skilled digital advertising strategist to join our team at Market Mentors, LLC. Based in Springfield, MA, this role offers a unique opportunity to work with national and international clients.

The ideal candidate will have a broad range of skills, including SEM, paid search, digital display, social media advertising, and SEO.

This individual will be responsible for facilitating digital advertising campaigns on various platforms, developing proposals and SEO strategy presentations, managing budgets, and continuously improving tracking and profitability.

Key responsibilities include:

  • Developing and executing digital advertising campaigns on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat, and other social platforms
  • Creating comprehensive digital proposals and SEO strategy presentations
  • Managing digital advertising budgets and ensuring optimal ROI
  • Conducting ongoing research to identify new market opportunities and improve SEO/SEM efforts

About You:

To be successful in this role, you should have:

  • Bachelor's degree in advertising, marketing, business, communications, or related field
  • Minimum of 3 years of SEM experience
  • Google AdWords Certification (preferred)
  • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)

Estimated Salary: $90,000 - $120,000 per year



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