Data-Driven Marketing Strategist

3 weeks ago

New York, New York, United States January Digital Full time
About January Digital

We are a leading marketing agency dedicated to delivering innovative solutions for businesses.

Our team of experts specializes in data-driven marketing strategies that drive growth and success.

Job Description:

The Senior Marketing Analyst will play a key role in driving our data-driven marketing strategies by transforming complex data into actionable insights.

This individual will be responsible for designing and analyzing A/B tests, developing comprehensive reports, and presenting insights that directly influence the company's strategic direction.

Responsibilities:
  • Collaborate with Data Engineering to optimize data tracking/quality and drive data warehouse improvements;
  • Finding innovative ways to utilize proprietary data for advanced analytics and marketing strategy purposes;
  • Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to media strategists and leadership;
  • Design and analyze A/B tests to drive KPI improvements;
  • Provide actionable results that the business can leverage to set strategic direction and make day-to-day decisions;
  • Translate business requirements into engineering requirements and coordinate with Data Engineering to build out the solutions;
  • Analyze marketing and customer acquisition data and provide valuable, data-centric insights, and solutions;
  • Develop standardized and ad hoc reports to inform business decisions, with an emphasis on automation and scalability;
  • Ensure IT leadership is appropriately informed of performance or other issues;
  • Develop insights that can be used to drive optimizations across all channels;
  • Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis;
  • Work across different teams and stakeholders, both internal and external;
  • Help create test strategy and measurement plans;
  • Analyze and report on funnel metrics and campaigns effectiveness including traffic, acquisition, conversion, and return on marketing investment;
  • Presentation of insights to stakeholders.
Requirements:
  • 5+ years of experience
  • Flexibility to handle rapidly changing, time-constrained projects;
  • Effective communication skills to present information to technical and non-technical audience;
  • Knowledge of and curiosity to stay current on industry analytical trends;
  • Experience developing and maintaining reports in Retool or other data visualization tool;
  • Experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, etc.
  • Strong interpersonal, analytical, and organizational skills.
  • Working knowledge of the customer acquisition, re-engagement and retention processes are all preferred;
  • Capable of communicating and inspiring strong collaboration;
  • Very strong analytical skills;
  • Previous use of analytics and testing tools, such as Google Analytics, Adobe Analytics, Monetate, Optimize, VWO, as well as visualization tools;
  • Familiar with SQL programming language;
  • Effective leadership, persuasion and prioritization skills;
  • Prior experience working at a Marketing Agency;
  • Experience in the retail marketing industry preferred;
  • Marketing or Business Analytics degree preferred;
Benefits & Perks:
  • Competitive salary: $120,000 - 150,000
  • Flexible PTO and Half-Day Fridays
  • Philanthropic Efforts and Paid Time Off to Volunteer
  • Fully covered medical, dental, and vision insurance
  • Annual Wellness Stipend
  • Currently a hybrid work environment with stunning NYC & Dallas offices
  • Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room

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