Field Marketing Manager

1 month ago


San Francisco, California, United States Optiwatt Full time
Position Overview

Role Summary: As a Field Marketing Manager at Optiwatt, you will play a pivotal role in connecting a multitude of residential IoT devices to North America's energy generation and distribution systems. Your efforts will contribute significantly to reducing CO2 emissions and preventing grid failures.

Company Mission: Optiwatt is dedicated to combating global warming through the promotion of smart device adoption. We have established North America's largest network of connected vehicles to enhance electric grid stability and have ventured into smart thermostats to optimize HVAC efficiency.

Work Culture: Our team thrives on collaboration and ethical practices, creating a family-like atmosphere where creativity and hard work coexist. We value open communication and encourage innovative ideas that contribute to our mission.

Your Responsibilities:

  1. Oversee the allocation of marketing budgets for utility programs across diverse regions to achieve enrollment goals for various device categories.
  2. Manage a comprehensive creative pipeline, developing a library of reusable assets that align with utility branding and communication standards.
  3. Implement and refine acquisition strategies across multiple channels, including traditional media, digital platforms, and field marketing initiatives.
  4. Foster strong, long-lasting relationships with utility clients, ensuring clear communication and successful project management.

Key Initiatives: You will engage in market research to understand customer needs, analyze user behavior, and identify trends that inform marketing strategies. Your insights will drive data-informed recommendations aimed at achieving Optiwatt's ambitious growth objectives.

Qualifications:

  1. A passion for electric vehicles, smart technology, and climate change solutions.
  2. Demonstrated experience in marketing, analytics, or related fields.
  3. Proficiency in productivity tools and digital marketing analytics.
  4. Strong analytical skills, capable of interpreting data to optimize marketing efforts.
  5. Excellent communication and organizational abilities.

Benefits: Optiwatt offers competitive salaries, flexible work arrangements, and opportunities for professional growth. We are committed to empowering our employees and fostering a collaborative environment that drives innovation in clean technology.



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