Director of Food and Beverage Strategy
4 weeks ago
We are seeking a seasoned Director of Food and Beverage Strategy to lead the development of category strategies and plans across food and beverage concepts and programs at Murphy USA QuickChek.
Key Responsibilities- Develop and execute a comprehensive food and beverage category strategy that aligns with the company's overall objectives and enhances our Food and Beverage offer.
- Identify emerging trends, market opportunities, and consumer preferences to guide Food and Beverage menu development and beverage programs.
- Partner with peers and leadership to create annual strategic plans and innovation pipelines.
- Work with existing supplier base and potential/new suppliers to understand culinary trends, drive rapid ideation and prototyping, and manage the development of new products and new ingredients.
- Recommend improvements to current menu offerings and adaptation of menu items for different dayparts, markets, customers, etc.
- Manage special projects as needed, including potential adjustments to existing product builds, product procedures, and the development of specialized menu items.
- Develop robust KPI & ROI-based approach towards category strategy and plans.
- Provide support during marketing production and photography shoots, working with food stylists to provide finished product ahead of new product launches.
- Foster relationships with vendors to achieve better pricing and quality of services.
- Collaborate closely with F&B Enablement, Marketing, and other key stakeholders to ensure category plans are executed with excellence as intended.
- Be in tune with culinary trends, ingredient innovation, consumer insights on tastes/preferences, and the competitive landscape; attend industry events when necessary.
- Leverage relevant data and insights, internal & external, to drive forward-looking decision making.
- Lead, manage, grow the food and beverage category management team across Murphy USA QuickChek; combination of 'player & coach.'
- Determine the optimal product mix based on customer demand, market trends, and profitability - including developing pricing strategies aligned with market conditions and company objectives.
- Introduce and expand new items based on store and customer segments.
- Act as a business partner to the VP of Enterprise Food & Beverage.
- Travel ~50%.
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