Director of Food and Beverage Strategy

4 weeks ago


El Dorado, Arkansas, United States Murphy USA Full time
Job Summary

We are seeking a seasoned Director of Food and Beverage Strategy to lead the development of category strategies and plans across food and beverage concepts and programs at Murphy USA QuickChek.

Key Responsibilities
  • Develop and execute a comprehensive food and beverage category strategy that aligns with the company's overall objectives and enhances our Food and Beverage offer.
  • Identify emerging trends, market opportunities, and consumer preferences to guide Food and Beverage menu development and beverage programs.
  • Partner with peers and leadership to create annual strategic plans and innovation pipelines.
  • Work with existing supplier base and potential/new suppliers to understand culinary trends, drive rapid ideation and prototyping, and manage the development of new products and new ingredients.
  • Recommend improvements to current menu offerings and adaptation of menu items for different dayparts, markets, customers, etc.
  • Manage special projects as needed, including potential adjustments to existing product builds, product procedures, and the development of specialized menu items.
  • Develop robust KPI & ROI-based approach towards category strategy and plans.
  • Provide support during marketing production and photography shoots, working with food stylists to provide finished product ahead of new product launches.
  • Foster relationships with vendors to achieve better pricing and quality of services.
  • Collaborate closely with F&B Enablement, Marketing, and other key stakeholders to ensure category plans are executed with excellence as intended.
  • Be in tune with culinary trends, ingredient innovation, consumer insights on tastes/preferences, and the competitive landscape; attend industry events when necessary.
  • Leverage relevant data and insights, internal & external, to drive forward-looking decision making.
  • Lead, manage, grow the food and beverage category management team across Murphy USA QuickChek; combination of 'player & coach.'
  • Determine the optimal product mix based on customer demand, market trends, and profitability - including developing pricing strategies aligned with market conditions and company objectives.
  • Introduce and expand new items based on store and customer segments.
  • Act as a business partner to the VP of Enterprise Food & Beverage.
  • Travel ~50%.


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