Multifamily Marketing Manager
1 week ago
GID Investment Advisers LLC is a dynamic and innovative multifamily real estate company committed to creating exceptional living experiences across its portfolio of properties. We are seeking a skilled Digital Marketing Specialist to join our Marketing team, who will manage day-to-day tasks related to our brand website, partner in our digital agency relationship, and coordinate lead generation efforts and advertising partnerships. The ideal candidate for this role will have an understanding of multifamily industry platforms, basic integrations logic, marketing tactics, and the use of data to inform strategy and glean insights into property and campaign performance. As a member of our team, you will have the opportunity to develop your skills and expertise while contributing to the success of our business.
About the Position
This is a full-time position offering a competitive salary and benefits package. The successful candidate will be based in Boston, Atlanta, or Dallas and will work in a hybrid/remote schedule. The job involves managing Internet Listing Services (ILS), supporting Windsor's digital agency partnership, and analyzing lead generation data for communities of focus to drive targeted marketing strategies. The ideal candidate will be solution-oriented and resourceful in problem-solving, with excellent communication skills and the ability to effectively communicate to all levels of the organization. Additionally, they must have experience managing ILS platforms and/or working with digital marketing agencies.
Key Responsibilities
- Manage Internet Listing Services (ILS) administration, including upgrades, downgrades, invoice management (A/R), and contract administration. Optimize ILS ads and features to improve property visibility and lead generation, adjusting strategies based on performance metrics. Maintain relationships with ILS providers and ensure timely updates to all listings and features.
- Support digital agency activities, ensuring alignment with company goals and accurate reporting on key performance indicators. Assist in monitoring campaign budgets, timelines, and deliverables to maintain efficient and effective agency support. Maintain strategic relationships with industry partners, agencies, and vendors. Collaborate with cross-departmental teams and external partners to implement new website features and troubleshoot issues.
Qualifications
- Bachelor's degree and 3+ years of experience in digital marketing, demand generation, or website management, preferably within multifamily real estate or a related industry; or equivalent combination of education and experience. Must possess excellent communications skills and be able to effectively communicate to all levels of the organization. Experience managing ILS platforms and/or working with digital marketing agencies is a plus. Excellent organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced environment. Familiarity with Power BI, Yardi Site Manager, and WordPress CMS. Google Analytics 4 certificate required.
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