Strategic Data-Driven Growth Leader

3 weeks ago


Plano, Texas, United States Publicis Groupe Full time

At Publicis Groupe, we're seeking a highly skilled Strategic Data-Driven Growth Leader to join our team. As an Associate Director of Online, you will play a key role in driving strategic data-driven growth and surpassing client goals through brand campaigns, acquisition campaigns, and online testing strategy.

Key responsibilities include:

  • Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
  • Expanding client work, including building recommended approaches and scope
  • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
  • Managing efficient execution of projects, including the implementation of best practices
  • Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Requirements include:

  • 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Strong client relationship and communication skills, with experience managing multiple projects across teams
  • Experience managing a team
  • Knowledge of digital data technologies (Google Analytics, digital pixel tracking, site tagging, etc.)
  • Passion for online advertising and emerging trends in the digital landscape

We offer a comprehensive benefits package, including medical coverage, dental, vision, disability, 401k, and paid time off.



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