Marketing Director

2 weeks ago

Warwick, United States Palmer Industries Full time
Job Title: Marketing Director

Palmer Industries is seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth.

Key Responsibilities:

  • Develop and implement strategic marketing plans to achieve corporate objectives for customized metalwork products, Dealer Showroom merchandising displays, and marketing services to the Kitchen Bath and Plumbing Industries.
  • Manage and oversee the Internal Marketing Team, comprising three associates, to ensure effective execution of marketing initiatives.
  • Develop and manage marketing operating budgets for Dealer Showroom and Customer Direct Sales domestically and internationally.
  • Plan, manage, and oversee advertising and promotion activities, including print, online, electronic media, and direct mail to crucial business channels.
  • Oversee new product design/development processes, product market positioning, packaging, and pricing strategy to produce profitable long-term market share domestically and internationally.
  • Ensure effective control of marketing results and take corrective action to guarantee that marketing objectives are achieved within designated budgets.
  • Monitor competitor products, sales, and marketing activities in all product channels.
  • Establish and maintain relationships with outside marketing & design service firms, industry influencers, and key strategic sales partners in all product channels.
  • Guide preparation of marketing activity reports and present them to the executive management team.
  • Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.

Requirements:

  • Bachelor's degree in marketing, business administration, or related field.
  • MBA preferred.
  • Minimum 8-12 years of marketing experience.
  • Supervisory experience required.
  • Experience in Retail displaying showroom venues, Websites, and Social/Digital/Print Marketing methods.
  • Proficient with Microsoft Office, WordPress, Photoshop, Keyshot, or similar programs.
  • Exceptional written and verbal communication skills.
  • Strong interpersonal skills.
  • Comfortable working in a fast-paced environment.
  • Hands-on, with the ability to multi-task.
  • Must possess a high level of customer service.

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