Salesforce Marketing Cloud Developer

7 hours ago


New York, New York, United States Oscar Full time
About the Role

Oscar Associates Limited is seeking a highly skilled Salesforce Marketing Cloud Developer to join our team. As a key member of our team, you will be responsible for designing, developing, and deploying customized email marketing modules using Salesforce Marketing Cloud Content Builder.

Key Responsibilities
  • Email Development: Create, test, and deploy customized email marketing modules using SFMC Content Builder.
  • Email Template Design: Design email templates and content blocks in Content Builder, utilizing strong skills in HTML/CSS, AMP for Email, and AMPscript.
  • Template Development: Utilize Template Language and Server-Side JavaScript for template development.
  • Cloud Page Development: Build Cloud pages, landing pages, and interactive, personalized cloud pages.
  • Personalization: Implement Marketing Cloud personalization with Evergage for enhanced website experiences.
  • Data Integration: Link content to relevant data extensions to enable personalization, dynamic features, and reporting.
  • Stakeholder Management: Lead the distribution and implementation of the email module library to internal stakeholders and key agency partners.
  • Request Management: Manage ongoing requests for new email modules or updates to existing content.
  • Administrative Tasks: Address standard business requirements and perform basic administrative tasks within Marketing Cloud, with support from the SFMC administrator.
  • Email Optimization: Ensure email designs and layouts are optimized, function correctly across various email clients, and are mobile-friendly. Pay close attention to detail, quality assurance, and visual presentation using tools like Litmus.
  • Email Best Practices: Stay updated on email best practices and guide the enterprise in mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, and more.
  • Strategy Development: Assist in designing and documenting strategies to leverage automation, dynamic content, data-driven segmentation, and other advanced Salesforce Marketing Cloud features to enhance customer engagement and response.
  • Training and Development: Update training materials for the internal design team.
  • Analytics and Insights: Analyze analytics and trends to derive actionable insights.
  • Testing and Quality Assurance: Understand A/B and multivariate testing, as well as best practices for tracking and tagging.
  • Issue Resolution: Proactively identify and resolve issues, recommending appropriate solutions.
Requirements
  • Experience: Minimum of 3 years of experience implementing Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (experience with Interaction Studio/Customer 360 Audiences is a plus).
  • Personalization: Proficient in Marketing Cloud personalization (formerly Evergage).
  • Regulatory Knowledge: Knowledgeable about privacy policies and anti-spam regulations, including CAN-SPAM, Apple Mail Privacy Protection, GDPR, and marketing consent.
  • Enterprise Experience: Extensive experience with enterprise Marketing Cloud environments spanning multiple business units.
  • Software Architecture: Advanced understanding of software architecture, design, and business processes.
  • API Experience: Proficient in SFMC REST and SOAP API data transmission protocols.
  • Certifications: Preferred certifications: SFMC Email Specialist, Consultant, Developer, or Administrator.
  • Communication Skills: Ability to translate technical concepts into business impacts.
  • Additional Experience: At least 2 years of experience with other Salesforce Core applications such as Sales Cloud, Service Cloud, Community Cloud, and Analytics Cloud.
  • Technical Skills: Skilled in HTML, JavaScript, CSS, AMPScript, SQL, and SSJS.
  • Additional Skills: Familiarity with Java and React is a plus.


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