Marketing Automation and WCM Lead

2 weeks ago

San Jose, California, United States Western Digital Full time
Job Title: Marketing Automation and WCM Lead

Western Digital is seeking a highly skilled Marketing Automation and WCM Lead to join our IT Sales, Marketing team. As a key member of our team, you will be responsible for partnering with Digital Sales & Marketing teams to plan, execute, and optimize marketing automation and WCM strategies to drive lead generation, customer engagement, and sales growth.

Key Responsibilities:
  • Develop and implement comprehensive WCM and marketing automation strategies that align with business objectives.
  • Design and develop web architecture, ensuring optimal performance, scalability, and security of web platforms.
  • Monitor and analyze web performance metrics, making recommendations for improvements.
  • Identify opportunities to enhance lead generation, lead nurturing, and customer retention through automation.
  • Oversee the implementation, configuration, and management of WCM (AEM) and marketing automation platforms (AEM, Adobe Launch, Audience Manager, CDP, Target etc.).
  • Ensure seamless integration of the WCM and marketing automation platform with Corporate websites, other marketing technologies, and CRM systems (e.g. SAP Commerce, Service Cloud etc.).
  • Ensure content and data accuracy and integrity within the WCM and marketing automation platform and connected systems.
  • Implement data segmentation and targeting strategies to personalize marketing efforts.
  • Analyze and report the performance of WCM and marketing automation campaigns, providing regular reports and insights to stakeholders.
  • Provide data-driven insights to optimize campaign performance and ROI.
  • Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and industry best practices in all marketing automation activities.
  • Stay up-to-date with the latest trends and advancements in marketing automation and related technologies.
  • Work closely with the marketing, Sales, and IT teams to ensure alignment and integration of WCM and marketing automation strategy and efforts.

As a Marketing Automation and WCM Lead at Western Digital, you will have the opportunity to work with cutting-edge technologies and collaborate with a talented team of professionals. If you are a motivated and experienced professional with a passion for marketing automation and WCM, we encourage you to apply for this exciting opportunity.

Requirements:
  • Overall 10+ years of IT experience and WCM and Web Architecture with at least 5 years focused on Adobe Experience Manager (AEM).
  • 5+ years of experience in marketing automation, digital marketing, Web Architecture.
  • Proven experience with WCM and marketing automation platforms (e.g., AEM, Adobe Experience Platform, Target, Analytics, CDP).
  • Strong understanding of Web Architecture and marketing automation technologies and best practices.
  • Proficiency in AEM, including templates, components, workflows, and DAM.
  • Strong understanding of web architecture principles and best practices.
  • Familiarity with DevOps practices and tools, such as CI/CD pipelines, version control (Git), and containerization (Docker).
  • Experience with A/B testing and conversion rate optimization.
  • Knowledge of SEO, SEM, and other digital marketing disciplines.
  • Excellent project management and organizational skills.
  • Strong analytical and problem-solving abilities.
  • Exceptional communication and interpersonal skills.
  • Ability to work collaboratively in a team-oriented environment.

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