Digital Marketing Strategist

2 days ago

Irvine, California, United States adQuadrant Full time
About the Role

adQuadrant is seeking a highly skilled Client Partner to join our team. As a Client Partner, you will play a pivotal role in strategically collaborating with our partners to identify and capitalize on opportunities for business growth.

Key Responsibilities
  • Strategic Partnership Development: Lead in the communications, including weekly calls, face-to-face meetings, and Quarterly Business Reviews (QBRs), to understand partner needs and objectives.
  • Client Development: Understand the client's business goals and objectives that will lead to a fruitful partnership and campaign strategy.
  • Collaborative Media Strategy Formulation: Work closely with the media team to develop and refine media strategies that meet client targets, ensuring their effectiveness and alignment with client goals.
  • Client Engagement and Buy-In: Effectively communicate and present media strategies and data to clients, securing their understanding and buy-in.
  • Data-Driven Revenue Growth: Identify and capitalize on data-driven opportunities to increase revenue, upselling services in alignment with client growth objectives.
  • Relationship Building: Foster effective partnerships, demonstrating an understanding of partners' business landscapes and growth potential.
  • Insight and Data Analysis: Deliver actionable insights through meticulous data trend analysis, providing strategic recommendations to drive partner growth.
  • Internal and External Coordination: Serve as a critical liaison, aligning internal strategies with partner needs to ensure exceptional service and mutual success.
  • Thought Innovation: Continuously educate on and implement new strategies based on industry trends and opportunities.
Role-Specific Responsibilities
  • Strategic Planning: Design and implement a detailed strategy to build and expand our clients' presence on TikTok Shop, ensuring it aligns with the company's broader goals.
  • Content Development: Oversee the training, planning, and execution of engaging content for TikTok Shop, showcasing products, promotions, and interactive campaigns to attract and maintain a strong following.
  • Campaign Execution: Oversee the execution of TikTok Shop campaigns, including collaborations with influencers, hashtag challenges, and sponsored content, all aimed at driving traffic and boosting sales.
  • Performance Monitoring: Track and evaluate critical performance metrics such as GMV, engagement, conversions, and sales on TikTok Shop, using data-driven insights to refine strategies and enhance campaign outcomes.
  • Collaborative Efforts: Work closely with cross-functional teams, including affiliate, media, and creative, to ensure that TikTok Shop efforts are aligned with larger business initiatives.
  • TSP Relationship Management: Work closely with TSP teams at TikTok to align on strategic initiatives that unlock growth for our clients.
  • Industry Awareness: Keep up with evolving trends, tools, and best practices on TikTok Shop and other social platforms, continuously optimizing our approach to remain innovative and competitive.
Requirements
  • 2+ years of ad agency experience working in a client partnership or account management capacity.
  • 2+ years of experience working with Meta, Google, TikTok, and/or email marketing.
  • Must have a proven track record of successfully managing complex relationships and have helped to drive new initiatives from these relationships.
  • Driven by solving complex challenges and finding ways to surprise and delight our clients.
  • Sharp eye for detail and organizational skills.
  • Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment.
  • Outstanding written and oral communication skills.
  • High level of proficiency with Microsoft Excel; including pivot tables and relevant reporting tools.
  • High degree of integrity and business ethics; must be self-motivated and able to work as an individual contributor. Self-Accountable.
  • Bachelor in Marketing or a quantitative discipline; advanced degree a plus.
Benefits
  • Excellent Health Benefits (health, dental, vision, and life insurance).
  • 401K + Match.
  • Time Off - Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex Week (December 24 - January 1).
  • $300/year to equip your work space with new equipment.
  • $30/month for home internet.
  • An extremely supportive and fun company culture.
Work Environment Requirements
  • Remote-first company with the option to work from offices in Irvine, California.
  • Ability to work from anywhere in the US.
  • Virtual collaboration through meetings and Slack.
  • Use of a laptop (Mac), computer software, and office productivity tools.
  • Reliable internet access and a professional background.
  • Reasonable accommodations available for qualified individuals with disabilities.
Compensation

$75,000 - $87,000 (USD)

Additional Benefits:

  • Performance-based Bonus

Location-Based Pay:

  • Compensation is based on the candidate's location within the United States.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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