User Experience Strategist

4 weeks ago


Philadelphia, Pennsylvania, United States American Red Cross Full time
Job Description:

We are seeking a User Experience Strategist to join our National Headquarters Marketing Team. This is a fully remote position that can be located anywhere in the US.

The User Experience Strategist will be responsible for creating and maintaining intuitive, engaging, and highly effective experiences across our website (www.redcrossblood.org) and mobile app.

This role combines a strategic vision, deep analytical curiosity, expertise in UX optimization and project management to create engaging, accessible, and user-friendly digital experiences.

The User Experience Strategist will work closely with marketing, web developers, designers, and other departments to align our website and app with business goals and our mission, enhancing the overall digital presence and user/donor satisfaction.

Key Responsibilities:

  • Lead the user experience process and governance, establishing/maintaining a design system
  • Utilize customer journey mapping, wireframing, usability testing and data-driven insights to identify key touchpoints and optimize user flow to increase conversions and intuitiveness
  • Researches, strategizes, and defines effective new-features, user interfaces and interaction styles to improve user productivity, including insight into emerging design and technology trends
  • Partner with the website and app Product Owner (PO) in defining standards/requirements for information architecture, site maps, functional prototypes, and functional specifications/requirements
  • Work alongside of the PO day-to-day in identifying areas of improvement, building out the backlog, and see through the implementation process, including necessary user testing

Requirements:

  • Bachelor's degree or equivalent experience required
  • Minimum 5 years of related experience or equivalent combination of education and related experience required
  • Excellent written, oral, and interpersonal communication skills
  • Excellent presentation skills
  • Ability to work on a team
  • Proven ability to use market feedback and own expertise to determine best user experience across digital products and services
  • Ability to work under pressure in a dynamic and multidimensional environment
  • Experience in project management
  • Experience in content development
  • Ability to work with internal business owners as well as external agencies

Preferred Skills:

  • Experience in Design Systems
  • Experience in web analytics
  • Experience in testing and optimization
  • Solid understanding of technical SEO
  • Working experience with Agile and User-Centered Design
  • Futuristic
  • Extremely organized with project management skills
  • Obsessed with continually improving customers' experiences
  • Provides exceptional customer service
  • High adaptability with a continuous improvement mindset

Pay Information:

The salary range for this position is $78,000 - $85,000. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed.



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