Digital Marketing Manager
2 weeks ago
Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide.
With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world.
Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist."
Why Work with Us?At Diasorin, we're dedicated to improving lives through innovative diagnostic solutions. Our team is passionate about making a meaningful difference in the world, and we're looking for like-minded individuals to join us.
As a Digital Marketing Manager, you'll have the opportunity to work with a talented team of professionals who are committed to excellence and innovation.
Job SummaryWe're seeking a highly skilled Digital Marketing Manager to develop and execute integrated digital marketing initiatives that align with our Immunodiagnostic division's marketing and communication objectives.
In this role, you'll collaborate closely with product marketing and marketing communications to enhance customer engagement on digital platforms, ensuring a seamless end-to-end experience while maintaining brand standards and messaging goals.
The core focus of this position is to drive campaigns targeted at Clinicians and laboratorians within the in vitro diagnostics (IVD) space.
Responsibilities- Lead the development of digital strategy through content creation and distribution.
- Create comprehensive digital plans for awareness, demand generation, and retention campaigns with clearly defined measurable objectives.
- Lead digital tactics, including SEO/SEM, online advertising, email marketing, social media, blogs, Google AdWords, and UX.
- Engage in persona development and journey mapping exercises with cross-functional teams and support the creation of tactical integrated communication plans that align with the customer journey.
- Develop and formulate detailed strategies for Salesforce Marketing Cloud email campaigns that align with the overall customer journey map, ensuring that the right content is delivered to our customers at each stage in their decision journey.
- Support all elements of the corporate website to add & update content and build new website landing pages while adhering to branding standards & guidelines.
- Collaborate with external agencies when necessary for digital advertising.
- A/B test campaigns to optimize content and provide insights around analysis.
- Set Digital Marketing analytics standards and reporting for all digital initiatives.
- Analyze data and identify opportunities to optimize performance and report insights.
- Act as a thought leader by sharing knowledge and best practices with both internal and external teams.
We're looking for a highly qualified candidate with a strong foundation in the ever-evolving digital marketing landscape, covering domains such as CRM, website, marketing automation, email, advanced search strategies, and social media.
The ideal candidate will possess:
- Bachelor's degree in marketing or another relevant field.
- 5+ years of overall marketing and communications experience.
- 2+ years driving customers through a digital decision journey in a B2B environment.
- Preferred experience in corporate environments (IVD, Medical Device, Healthcare) or at a digital marketing agency.
- Proven track record of successfully executing digital demand generation programs.
- Demonstrated ability to establish measurable objectives (KPIs) for campaigns and a proactive approach to providing optimization recommendations to the marketing team.
- Strong interpersonal and written communication skills, as well as effective presentation abilities.
- Capable of managing multiple programs concurrently.
- Proficiency with marketing cloud platforms and expertise in developing cloud-based email journeys.
- Demonstrate graphic design experience with knowledge of Adobe Photoshop & Adobe Illustrator and understanding digital image formats.
- Experience using CMS such as WordPress and Drupal.
- Demonstrate knowledge of HTML, CSS, and JavaScript.
We offer a competitive salary and benefits package as you grow your career at Diasorin. Join our team and discover how your work can impact the lives of people all over the world.
Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire.
Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at natam@dia.sorin.com or to request an accommodation.
The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job.
It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.
Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations.
Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations.
This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.
-
Digital Marketing Manager
3 weeks ago
Stillwater, United States DiaSorin Full timeAbout DiasorinDiasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide.With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers...
-
Digital Marketing Manager
3 weeks ago
Stillwater, United States DiaSorin Full timeAbout DiasorinDiasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide.With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers...
-
Digital Marketing Strategist
1 month ago
Stillwater, Minnesota, United States Assessment Systems Full timeJob DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team at Assessment Systems. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive business growth and increase brand awareness.Key ResponsibilitiesDevelop and Implement Digital...
-
Digital Marketing Specialist
3 weeks ago
Stillwater, United States Assessment Systems Full timeJob Title: Digital Marketing CoordinatorWe are seeking a highly skilled Digital Marketing Coordinator to join our team at Assessment Systems. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy to increase our brand's presence and drive sales pipeline growth.Key...
-
Digital Marketing Specialist
4 days ago
Stillwater, United States Assessment Systems Full timeJob Title: Digital Marketing CoordinatorWe are seeking a highly skilled Digital Marketing Coordinator to join our team at Assessment Systems. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive website traffic, generate qualified leads, and increase brand...
-
Digital Marketing Specialist
2 weeks ago
Stillwater, United States Assessment Systems Full timeJob Title: Digital Marketing CoordinatorWe are seeking a highly skilled Digital Marketing Coordinator to join our team at Assessment Systems. As a key member of our marketing team, you will be responsible for developing and executing our digital marketing strategy to increase our brand's presence and drive sales pipeline growth.Key Responsibilities:Plan,...
-
Digital Marketing Coordinator
2 months ago
Stillwater, United States Assessment Systems Full timeWe are looking for a digital marketing coordinator that can increase our brand’s presence and build our sales pipeline by increasing website traffic and qualified inbound leads. If you have a background in digital marketing and are looking to expand your skillset as part of a growing SaaS company, this is a great fit for you! Our company provides...
-
Legal Marketing Specialist
3 weeks ago
Stillwater, United States Atticus Family Law, S. C. Full timeAbout the RoleWe are seeking a highly skilled Legal Marketing Assistant to join our team at Atticus Family Law, S.C. As a key member of our marketing team, you will be responsible for promoting our firm's services and creating engaging content to attract new clients.Key Responsibilities:Develop and implement digital marketing campaigns to increase online...
-
Digital Transformation Expert
4 weeks ago
Stillwater, United States Cognizant Full timeAbout UsCognizant is a leading professional services company that helps clients transform their business, operating, and technology models for the digital era.Our unique industry-based approach enables clients to envision, build, and run more innovative and efficient businesses.As a Digital Transformation Expert at Cognizant, you will be part of a team that...
-
Senior Consultant, Organizational Change Management
2 months ago
Stillwater, United States Cognizant Full timeSenior Consultant, transformation management Consulting organizational change management (DIGITAL ADOPTION ADVISOR) ABOUT US Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision,...
-
Stillwater, United States Cognizant Full timeSenior Consultant, transformation management Consulting organizational change management (DIGITAL ADOPTION ADVISOR) ABOUT US Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision,...
-
Stillwater, United States Cognizant Full timeSenior Consultant, transformation management Consulting organizational change management (DIGITAL ADOPTION ADVISOR) ABOUT US Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision,...
-
Stillwater, United States Cognizant Full timeSenior Consultant, transformation management Consulting organizational change management (DIGITAL ADOPTION ADVISOR) ABOUT US Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision,...
-
Senior Consultant, Organizational Change Management
2 months ago
Stillwater, United States Cognizant Full timeSenior Consultant, transformation management Consulting organizational change management (DIGITAL ADOPTION ADVISOR) ABOUT US Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision,...
-
Senior Consultant, Organizational Change Management
2 months ago
Stillwater, United States Cognizant Full timeSenior Consultant, transformation management Consulting organizational change management (DIGITAL ADOPTION ADVISOR) ABOUT US Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision,...
-
Senior Consultant, Organizational Change Management
2 months ago
Stillwater, United States Cognizant Full timeSenior Consultant, transformation management Consulting organizational change management (DIGITAL ADOPTION ADVISOR) ABOUT US Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision,...
-
Marketing Communications Specialist
5 days ago
Stillwater, Oklahoma, United States Oklahoma State University Full timeAbout the RoleWe are seeking a skilled Marketing and Communications Specialist to join our team at Oklahoma State University. As a key member of our department, you will be responsible for creating engaging content for various digital platforms and print materials.Key ResponsibilitiesDevelop and maintain recruitment and marketing materials to attract...
-
Senior Consultant, Digital Transformation Expert
4 weeks ago
Stillwater, Minnesota, United States Cognizant Full timeAbout the RoleCognizant is seeking a Senior Consultant to join our Transformation Management Consulting group. As a member of our team, you will be responsible for handling the full transformation life cycle, from operational readiness to change and adoption to systems engineering and truly the entirety of organizational development for our clients.Key...
-
Senior Consultant, Digital Transformation Expert
1 month ago
Stillwater, Minnesota, United States Cognizant Full timeAbout the RoleWe are seeking a highly skilled Senior Consultant to join our Transformation Management Consulting group at Cognizant. As a key member of our team, you will be responsible for handling the full transformation life cycle, from operational readiness to change and adoption to systems engineering and truly the entirety of organizational development...
-
SAP Service Line Sales Manager, MLEU
4 days ago
Stillwater, United States Cognizant Full timeSenior Director, SLSM COGNIZANT OVERVIEW Cognizant Technology Solutions (NASDAQ: CTSH) is one of the world’s leading professional services companies, transforming customers’ business, operating, and technology models for the digital economy. With annual revenues of $18 billion and a market value of $41 billion, we help global corporations adapt to market...
