Digital Media Strategist

3 weeks ago


New York, New York, United States AKA NYC Full time
Job Title: Media Director

AKA NYC is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors.

We are seeking a dynamic and results-driven Media Director to join our growing paid media team. As Media Director, you will be responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions.

Key Responsibilities:
  • Develop and execute comprehensive digital media strategies tailored to meet the unique needs and objectives of our clients.
  • Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service.
  • Oversee the planning, execution, and optimization of digital media campaigns across various platforms, including paid advertising, social media, and content marketing.
  • Utilize advanced analytics tools to measure campaign performance, derive actionable insights, and optimize strategies for maximum impact.
  • Monitor key performance indicators and provide regular updates to clients on campaign effectiveness.
Requirements:
  • 5-10 years of experience in digital media, with a proven track record of success in strategic planning and campaign management.
  • Strong understanding of the Facebook/Meta platform; full knowledge of all bidding, targeting & optimization capabilities.
  • Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights.
  • Proficiency in digital media platforms and tools, including Google Ads, Facebook Ads Manager, and analytics platforms.
  • Strong leadership, communication, and interpersonal skills, with the ability to build rapport with clients and motivate teams.
What We Offer:
  • A competitive salary between $95,000 - $120,000, commensurate with experience.
  • A generous PTO policy.
  • 1/2 day Summer Fridays.
  • 100% employer-paid healthcare for employees.
  • 100% employer-paid dental care for employees.
  • Flexible working hours.
  • Hybrid position: minimum three days per week in office.
  • WFA for set weeks during the year.
  • Training and Development fund per employee.
  • Paid parental leave to a maximum of 12 paid weeks.
  • Student loan repayment assistance (or tuition assistance) with years of service.
  • Paid sabbatical with years of service.
  • Pet-friendly office.

At AKA NYC, we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We're passionate about creating an inclusive workplace that promotes and values diversity.

AKA NYC is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.



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