Championship Social Media Manager
4 days ago
The USGA is seeking a skilled social media professional to oversee the strategy and execution of our championship social media channels. This individual will be responsible for developing and implementing a content calendar, collaborating with cross-functional teams to produce engaging content, and analyzing performance metrics to inform future content decisions.
Key Responsibilities:
- Develop and execute a comprehensive social media strategy to drive engagement and growth across USGA championship channels
- Collaborate with content, creative, and marketing teams to produce high-quality content that resonates with our audience
- Manage social media calendars, ensuring timely and relevant content is published across all channels
- Analyze performance metrics to inform future content decisions and optimize content for maximum impact
- Travel to select USGA championships to support social media efforts, including managing daily/weekly content plans and overseeing an expanded on-site team of social media creators and contributors
Requirements:
- Bachelor's degree required
- 5+ years of experience in producing, editing, and managing social media content
- Golf industry experience a plus
- Love of social media and the power it has to communicate and engage audiences
- Excellent judgment around what works and doesn't work on social platforms
- Knowledge of Adobe Creative Cloud applications and services
- Recognition that different channels have variations in tone, style, and substance
- A passion for interactive, multimedia storytelling and two-way conversations
- Strong visual sensibility to support video and photo goals on social channels
- Detail-oriented and committed to quality control for all content
- Energetic and able to meet ongoing deadlines
- Team-oriented and versatile contributor with solid communication, engagement, and collaboration skills
- Curiosity and appreciation of new technologies and techniques
What the USGA brings:
- Comprehensive medical, dental, and vision benefits
- Retirement plans with a generous annual contribution from the USGA
- Suite of programs to promote physical, emotional, and financial well-being
- Generous bank of paid time off, plus the week between Christmas and New Years Day off
- Off-site team building events
- On-site gym and golf simulator
- Professional development opportunities
The USGA is an equal opportunity employer. Our organization believes we are stronger by embracing our diverse backgrounds and perspectives, promoting equity so all teammates can excel and grow in their careers, and fostering experiences to drive inclusion in our workplace and game. Golf is a game for everyone, and you are always welcome.
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