Premium Customer Growth Manager

3 days ago


Brooklyn Park, Minnesota, United States Coral Full time
Job Description

We are Coral, a leading premium lifestyle brand dedicated to redefining modern luxury through innovative design and uncompromising quality. As a Premium Customer Growth Manager, you will play a vital role in driving our continued evolution and scaling our business while maintaining our elevated positioning and strong unit economics.

This role requires a strategic thinker who can develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition.

Our competitive salary range is $120K - $160K for this exciting opportunity.

Main Responsibilities
  • Strategy & Brand Growth
    • Develop and execute data-driven growth initiatives across paid media, email, and organic channels while maintaining our elevated brand voice
    • Implement testing frameworks to optimize conversion while preserving our luxury market positioning
    • Partner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aesthetic
  • Performance & Analytics
    • Own key performance metrics including CAC, ROAS, and customer LTV across channels
    • Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45)
    • Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions
    • Scale successful programs while maintaining strict profitability requirements
  • Cross-Functional Leadership
    • Collaborate with product and merchandising teams to align growth strategies with new collection launches
    • Partner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voice
    • Work closely with finance to optimize spending and maintain profitable unit economics
    • Guide email and CRM strategy to foster long-term relationships with our premium customer base


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