Director of Premium Growth and Optimization

1 day ago


Brooklyn Park, Minnesota, United States Coral Full time

Role Overview

Coral is seeking a seasoned Director of Premium Growth and Optimization to spearhead the expansion of our luxury brand. This individual will drive business growth, optimize performance, and maintain our premium positioning.

About Us

We are Coral, a pioneering lifestyle brand redefining modern luxury through thoughtful design and uncompromising quality. Our commitment to innovation and customer satisfaction has enabled us to establish a strong presence in the market.

Salary and Benefits

The successful candidate can expect a competitive salary ranging from $120,000 to $160,000 per annum, commensurate with experience. In addition to a comprehensive compensation package, we offer a range of benefits that support our employees' well-being and career development.

Job Description

Key Responsibilities:

  • Strategy and Brand Growth:
    • Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition
    • Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice
    • Design and implement testing frameworks to optimize conversion while preserving our luxury market positioning
    • Partner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aesthetic
  • Performance and Analytics:
    • Own key performance metrics including CAC, ROAS, and customer LTV across channels
    • Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45)
    • Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions
    • Scale successful programs while maintaining strict profitability requirements
  • Cross-Functional Leadership:
    • Collaborate with product and merchandising teams to align growth strategies with new collection launches
    • Partner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voice
    • Work closely with finance to optimize spending and maintain profitable unit economics
    • Guide email and CRM strategy to foster long-term relationships with our premium customer base

Requirements

Experience:

  • A minimum of 5 years of growth marketing experience, preferably in premium/luxury DTC brands
  • Proven track record of scaling profitable customer acquisition programs
  • Deep expertise in performance marketing across paid social, search, and emerging channels
  • Experience marketing to affluent consumers with sophisticated taste

Technical Skills:

  • Advanced proficiency in analytics platforms (Google Analytics, Looker, etc.)
  • Expert-level knowledge of paid media platforms including Meta, Google, and TikTok
  • Strong understanding of email marketing automation and CRM systems
  • Ability to analyze complex datasets and translate insights into actionable strategies

Essential Qualities:

  • Refined aesthetic sensibility and understanding of luxury consumer psychology
  • Outstanding analytical capabilities and attention to detail
  • Proven ability to thrive in fast-paced, metrics-driven environments
  • Exceptional communication skills and cross-functional collaboration abilities
  • Natural drive for excellence and continuous optimization


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