Marketing Communications Director

2 days ago

London, Kentucky, United States Capitol Technology University Full time
Director of Marketing and Communications

Capitol Technology University seeks a highly skilled and experienced Director of Marketing and Communications to join our team. As a key member of our communications team, you will be responsible for creating and implementing effective marketing and communications strategies to support the University's enrollment and advancement goals.

Key Responsibilities:
  • Collaborate with the enrollment management team, advancement team, and faculty to develop marketing and communications strategies that align with the University's goals.
  • Supervise a team of staff members, contractors, and student employees to ensure the successful execution of marketing initiatives.
  • Develop and manage project schedules for the department, including website updates, advertising, marketing materials, email campaigns, and University publications.
  • Work with contractors and consultants to execute marketing initiatives and ensure consistency with the University's visual brand voice.
  • Create and enforce the University's Brand Guide and communications-related policies.
  • Write, design, and edit high-quality communication materials for various audiences.
  • Design and deliver monthly e-newsletters to University constituents.
  • Edit, review, and produce University student publications, including the catalog, student handbook, and bi-annual university magazine.
  • Represent the department at University meetings and external events.
  • Research and propose advertising opportunities to supplement contractor and consultant plans.
  • Identify areas for efficiency improvements and budget savings.
  • Stay current on design trends to keep the University's brand relevant.
Requirements:
  • Minimum three years' experience in marketing or communications, preferably in an academic environment.
  • Experience with Adobe Creative Suite.
  • Project management experience.
  • Bachelor's degree in marketing, communications, digital communications, or a similar field.
Physical Demands:

This position requires sitting for extended periods, repetitive motions, and occasional lifting up to 20 pounds. The candidate must be able to work in a fast-paced environment and adapt to changing priorities.

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