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Paid Media Director
2 months ago
We are seeking a highly skilled Paid Media Director to join our team at Servpro Industries Inc. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive paid media strategies that drive growth and improved efficiency across multiple lines of business.
Key Responsibilities- Develop and Execute Paid Media Strategies: Leverage your expertise in paid search, LSAs, display, and social media to drive growth performance and improved efficiency.
- Lead Paid Media Programs: Manage corporate-driven paid media programs and serve as the primary point of contact for SERVPRO franchise owners globally, working with agency partners to understand their business goals and translate them into actionable local paid media strategies.
- Audit and Optimize Campaigns: Audit campaign structure, parameters, and reporting to identify opportunities to improve data accuracy and inform future strategy, and optimize campaigns for performance and ROI.
- Test and Evaluate New Media Channels: Utilize your advanced knowledge of Google and Meta ads testing capabilities to design and implement at scale testing of conversion goals, targeting, keyword composition, and creative, and evaluate and test new media channels including affiliates, lead aggregators, and programmatic.
- Monitor Performance and Budgets: Monitor campaign performance and budgets closely, making data-driven decisions to optimize campaigns for performance and ROI, adhering to timelines, budgets, and business expectations.
- Establish Share of Voice Priorities: Establish share of voice priorities leveraging data and insights, including competitor and keyword opportunity analyses.
- Stay Up-to-Date on Industry Trends: Stay up-to-date on Google algorithm updates, best practices in paid media, and industry trends that could impact business performance.
- Collaborate with Cross-Functional Teams: Spearhead collaboration with cross-functional teams to ensure alignment and present performance reports and insights to leadership in a clear and compelling manner, demonstrating the value of paid media and providing actionable recommendations for improvement.
- 8+ Years of Digital Media Planning Experience: 8 years of digital media planning, buying, and management experience in progressive levels of responsibility.
- Senior Role Experience: Prior experience in a senior role within a web and/or Demand Generation team, with a proven track record of success driving growth and efficiency.
- Leadership and Team Management: Proven work experience managing a team of direct reports, agencies, and contractors, and a demonstrated ability to mentor and develop direct reports into more senior roles.
- Experimentation and Data Analysis: Experimentation experience to design multivariate tests, synthesize test results, and build frameworks to make data-informed decisions, and proficiency with data visualization tools such as Looker Studio and Tableau for data analysis, monitoring, and presentation.
- Strong Leadership and Communication Skills: Strong cross-functional leadership skills and the ability to rally teams from across large organizations around clear objectives and key results, and effective communication and interpersonal skills.
- Complex Analytical Problem-Solving: Proficient in complex analytical problem-solving and able to thrive in a fast-paced and dynamic environment.
- Education and Certifications: Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline, and ability to travel 10% of the time.
