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Marketing Director for Premier Master-Planned Community

3 weeks ago

Erie, Pennsylvania, United States Southern Land Company Full time

Southern Land Company seeks a results-driven Marketing Director to lead community marketing efforts in Erie, Colorado. This role offers an exciting opportunity to craft and communicate a unique story that differentiates our community from competitors while driving qualified prospects to our sales funnel.

In this critical position, the Marketing Director will be responsible for developing and executing innovative marketing strategies that showcase the community's unparalleled lifestyle, amenities, and vision. The successful candidate will have the opportunity to make a meaningful impact on the success of this high-profile community.

The 400-acre master-planned community features diverse designs in a traditional neighborhood setting, trails, expansive views, a town center with restaurants, shops, and services, and amenities for fitness and outdoor recreation. The Marketing Director will identify key differentiators and leverage them to craft compelling marketing messages targeting prospective buyers.

This is a hands-on role requiring exceptional written and verbal communication skills, creativity, and project management abilities. The ideal candidate will have experience with digital marketing tools, CRM systems, and analytics platforms, as well as knowledge of local market dynamics and consumer behavior trends.

Key responsibilities include:

  • Developing a comprehensive marketing plan that aligns with the community's brand and growth objectives.
  • Crafting compelling marketing messages and identifying new opportunity channels.
  • Collaborating with the sales team to ensure marketing initiatives drive traffic and generate high-quality leads.
  • Managing content creation, including blogs, videos, social media posts, brochures, and email campaigns.
  • Organizing events, open houses, and community showcases to engage prospects and create buzz.

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, plus benefits including health, vision, dental, 401k with a strong match, and paid time off. Southern Land Company is an Equal Opportunity Employer (EOE) and seeks to create an inclusive work place that embraces diverse backgrounds, life experiences, and perspectives.