VP of Strategy

3 weeks ago


New York, New York, United States M Booth Full time
Strategic Brand Planning Role

We are seeking an experienced Strategic Brand Planner to join our team at M Booth. This role offers a salary of $160,000 - $220,000 per year, depending on experience.

About the Position

As a VP Strategy & Planning, you will lead engagement with confidence and commitment to high-quality, data-driven strategic brand recommendations. You will work closely with groups of clients, account managers, and creatives to develop inspiring creative briefs that translate insights into innovative and strategic campaign strategies.

The ideal candidate has 10+ years of strategy experience, 6+ years of senior leadership experience, and substantial experience developing brand strategy across multiple categories. They must possess emotional intelligence, curiosity, empathy, and collaboration skills.

Responsibilities
  • Lead strategic planning responsibilities on multiple brands and integrated accounts
  • Develop brand strategy across multiple categories
  • Collaborate with creatives and account managers to develop inspiring creative briefs
  • Drive insight mining and ideation to uncover strategic opportunities
Benefits and Perks

M Booth offers a comprehensive benefits package, including a 401(k) Savings Plan, Flexible Spending Accounts, paid holidays, Unlimited Paid Time Off, and Summer Fridays. Our flexible work policy allows for remote work and regular in-person meetings.



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