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Digital Marketing Manager
2 months ago
We are seeking a highly skilled Digital Marketing Manager to join our team at Amazon Web Services, Inc. as a key contributor to the most impactful and visible digital marketing campaigns executed by the AWS Americas Marketing team.
Key Responsibilities- Lead execution of digital marketing campaigns, including program/project management, build, QA, deployment, testing, and reporting.
- Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.
- Lead automation initiatives to improve processes and productivity, enabling the digital marketing team to scale with high bars on quality and efficiency.
- Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement.
- Partner with other AWS Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on Americas priorities.
- Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
- Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo, Uberflip, Splashthat, Adobe Experience Manager, and other martech tools.
- Deliver clear, consistent, and frequent communication with Field Marketing and Events stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
Amazon Web Services, Inc. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
We offer a total compensation package that includes a full range of medical, financial, and/or other benefits, in addition to a competitive base salary and equity opportunities.
