Product Marketing Manager

1 day ago


Dubuque, Iowa, United States Access Dubuque Full time
Job Overview

At McGraw Hill, we are seeking a highly skilled Product Marketing Manager to join our Portfolio Marketing team. As a key member of our team, you will be responsible for leading the planning and execution of high-impact marketing initiatives that drive growth and market success in the PreK-12 market for Math, Science, and Social Studies.

Key Responsibilities
  • Develop and execute market research and customer segmentation strategies to inform product development and marketing initiatives.
  • Collaborate with product development teams to drive results in targeted markets and ensure alignment with business objectives.
  • Lead the planning and execution of high-impact marketing initiatives, including market research, customer segmentation, market assessment, competitive positioning, pricing strategy, go-to-market sales enablement, training, and product sampling, and in-market promotional strategies.
  • Inform product development across product lines and ensure that marketing strategies are aligned with business objectives.
  • Develop value proposition and messaging that speaks to customer needs and the product/feature positioning.
  • Manage creative production for content, promotional, and thought leadership assets, including print and online collateral, product sampling, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials.
  • Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies.
  • Uphold core business objectives by understanding and supporting the development of business cases, market value, and product development timelines from strategic planning to product launch.
Requirements
  • Bachelor's Degree in Marketing, Business, or Communications.
  • A minimum of 5 years of experience in Product Marketing and/or Campaign Marketing in the K-12 educational publishing industry.
  • Understanding of the K12 curriculum market and customer profiles for both open territory and state adoptions.
  • Must have experience partnering with product development teams as well as with successful product launches.
  • Led segmentation, positioning, pricing, campaigning, and new product development practices.
  • Confidence and willingness to take risks and make smart decisions based on data.
  • Strong ability to influence at all levels within the organization.
  • Experience working with Sales leadership to identify improvements in Marketing and sales support strategy.
  • Desire to learn, ask questions and challenge conventional thinking.


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