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Marketing Professional
2 months ago
We are a leading provider of physical therapy and balance services, dedicated to helping our patients achieve optimal health and wellness.
Job SummaryWe are seeking a highly skilled Marketing Specialist to join our team in Hoover, AL. The successful candidate will be responsible for developing and executing our marketing strategy, working closely with our clinical team to drive business growth and patient engagement.
Key Responsibilities- Marketing Strategy and Execution
- Develop and implement a comprehensive marketing plan to increase brand awareness and drive patient engagement.
- Manage and maintain our website and online presence to ensure a strong digital footprint.
- Track and analyze marketing metrics to measure campaign effectiveness and ROI.
- Content Creation and Management
- Develop and publish engaging content for our website and social media channels to attract and retain our target audience.
- Manage and maintain our email marketing efforts to stay in touch with patients and promote our services.
- Brand Management and Compliance
- Ensure consistent branding across all marketing materials and channels.
- Maintain brand compliance and ensure all marketing efforts align with our company values and mission.
- Collaboration and Communication
- Work closely with our clinical team to understand their needs and develop marketing strategies that support their goals.
- Communicate effectively with patients, staff, and stakeholders to promote our services and build strong relationships.
- Education and Experience
- Bachelor's degree in Communications, Business Administration, or Marketing preferred.
- Recent and direct experience working in a communications position within a sales or marketing environment may be substituted in lieu of education and/or experience requirements.
- Skills and Qualifications
- Strong organizational and time management skills.
- Fluent in computer programs and software.
- Effective oral and written communication skills.
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.