Digital Marketing Specialist
1 week ago
Building Automation Products, Inc. (BAPI) is a family-owned business that values work-life balance and has a global presence.
Job Summary: We are seeking an experienced Digital Marketing Specialist to join our Marketing Team. The ideal candidate will be responsible for creating and implementing effective digital marketing strategies to promote our brand globally through various social media platforms.
About the Role:
The successful candidate will play a key role in maintaining our online presence, ensuring content alignment with marketing goals, and fostering engagement across domestic and international marketing channels. This position requires advanced knowledge of graphical tools (e.g., Adobe CC suite), content creation, and asset management.
Key Responsibilities:
- Content Creation: Develop, write, and design engaging posts, including graphics, photos, videos, and copy for various social media platforms (Facebook, LinkedIn, etc.)
- Scheduling Posts: Schedule posts in line with content calendars and marketing campaigns
Platform Management:
- Daily Management: Oversee daily management of social media accounts
- Engagement: Engage with followers by responding to comments, messages, and queries
- Optimization: Monitor user engagement and suggest optimization
- Foster Relationships: Foster relationships with followers, influencers, and industry partners
- Brand Voice: Maintain a consistent brand voice and tone across all interactions
- Collaboration: Collaborate with content creators or influencers to amplify brand reach
Strategy Development:
- Marketing Objectives: Work with marketing and sales teams to align social media activities with broader marketing objectives
- Cohesive Brand Messaging: Coordinate with marketing, PR, design, and other teams to ensure cohesive brand messaging
- Strategies: Assist with developing strategies to increase engagement, grow follower counts, and improve brand visibility
Analytics and Reporting:
- Performance Metrics: Track performance metrics (likes, shares, retweets, impressions) and analyze social media campaigns effectiveness using social management platforms (e.g., Sprout Social)
- Reports: Prepare reports to showcase progress and key performance indicators (KPI's)
- Competitive Analysis: Conduct competitive analysis of industry activity and trends
We offer a comprehensive benefits package, including full benefits, PTO, 8 paid holidays, 401k match, and more.
Requirements:
Education: Bachelor's Degree (R/Required)
Degrees Preferred: Digital Media/Marketing, Communications/Public Relations, or related fields
Experience/Knowledge:
- Communication Skills: Strong communication and writing skills for crafting effective posts
- Creativity: Creativity to design compelling and visually appealing content
- Time Management: Time management skills for scheduling posts and managing multiple platforms
- Analytical Skills: Analytical skills to interpret data and optimize performance
- Social Media Platform Expertise: Social media platform expertise
- SEO Knowledge: Sound understanding of search engine optimization (SEO)
General Experience/Knowledge/Skills:
- Professional Experience: 3-5 years of professional experience
- Communication Skills: Exceptional communication skills, demonstrated ability to communicate respectfully, culturally competent, and collaboratively
- Verbal/Written Communication: Excellent ability to communicate in verbal, written, and electronic forms in a professional manner when working with employees, vendors, and company contacts
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