Product Marketing Specialist
2 weeks ago
JHU Carey Business School's Executive Education Program is seeking a seasoned marketing professional to implement Business-to-Consumer (B2C) marketing strategy for a portfolio of open non-degree programs and Business-to-Business (B2B) strategies for Executive Education.
Key Responsibilities:- Develop and execute marketing campaigns to drive enrollment and sales for a portfolio of products.
- Oversee the creation of marketing collateral assets, brochures, and emails for Executive Education programs.
- Collaborate with the Global Marketing and Communications team to ensure brand consistency and approval of marketing materials.
- Manage relationships with partners to execute marketing initiatives and develop digital assets.
- Develop and maintain a library of digital assets and collateral to support marketing efforts.
- Drive content production through interviews, articles, videos, photos, and SEO/SEM, working closely with the Global Marketing and Communications team.
- Develop and implement strategic campaigns to meet pipeline goals, grow engagement, and establish relationships with senior business decision-makers.
- Manage internal and external contractors to develop and deliver content.
- Develop, update, and manage the prospective participant database through Salesforce and Pardot to ensure its integrity.
- Bachelor's Degree in a related field.
- Four years of related experience.
- Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
- Experience in Salesforce and Pardot (or similar marketing CRM/automation tools).
- Two plus years of direct management experience.
- Higher education experience is a plus.
- Five plus years of digital marketing experience (e.g., SEM/SEO/Email/Social/SMS/web) preferred.
Classified Title: Communications Associate
Job Posting Title (Working Title): Product Marketing Associate
Role/Level/Range: ATP/04/PD
Starting Salary Range: $62,900 - $110,100 Annually ($90,000 targeted; Commensurate with experience)
Employee group: Full Time
Schedule: M-F; some weekends and evenings
Exempt Status: Exempt
Location: Hybrid/JH at Harbor East
Department name: Corporate Education
Personnel area: Carey Business School
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