Digital Marketing Manager
4 weeks ago
Job Description:
The Digital Marketing Manager will be responsible for planning and executing paid media placements for the RYOBI and RIDGID brands, including paid social, video, display, and search. Their primary responsibility will be to plan, develop, execute, and optimize campaigns, hitting KPI targets and staying within the allocated budget.
They will also be responsible for regularly communicating summaries of campaign performance to the leadership team as well as providing insights learned from the campaign to the broader marketing team.
Key Responsibilities:
- Manage, review, and perform daily optimizations to all accounts linked to campaigns
- Maintain and monitor keyword bids, audience segments, and contextual targets to increase performance
- Work with marketing and creative teams to develop ad concepts, assets, and copy
- Generate weekly and monthly reporting for all major metrics
- Communicate with the full team regarding project status, timelines, and anticipated results
Requirements:
- 3+ years of paid social, SEM, and/or programmatic (DSP/DMP) experience
- Proficiency in MS Excel, PowerPoint, and Word
- Experience in web analytics platforms (Google Analytics)
- Meta & AdWords Certified preferred
- BS/BA degree preferred
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