Director of Consumer Engagement

3 days ago


New York, New York, United States Creative Artists Agency (CAA) Full time

**About the Role:**

We are seeking a highly skilled and experienced Director of Consumer Engagement to join our team at Creative Artists Agency (CAA). As a key member of our brand consulting strategy team, you will play a critical role in developing and implementing data-driven strategies for our clients.

In this position, you will work closely with our account teams to advise C-suite clients on how to implement effective marketing and business strategies across various media channels and consumer touchpoints. You will also partner with internal teams, including analytics, creative, and business development, to deliver integrated solutions that meet client needs.

To be successful in this role, you must have a strong analytical mindset, excellent communication skills, and the ability to think critically and work collaboratively on fast-paced projects. A minimum of 10+ years of experience in brand, integrated, or communications planning is required, as well as expertise in interpreting consumer research and data.

**Key Responsibilities:**

  • Develop and deliver overarching strategic vision grounded in data for client assignments
  • Work with account teams to qualify opportunities and shape campaign deliverables
  • Partner with insights and data teams to build and apply insight and data-driven personas and segmentation models
  • Interpret category and consumer trends to inform cultural marketing and partnership strategies

**What We Offer:**

As a valued member of our team, you can expect a competitive salary of $120,000 - $150,000 per year, based on your experience and qualifications. In addition, you will receive a comprehensive benefits package, including medical, dental, and vision insurance, as well as a 401(k) retirement plan.

We are an equal employment opportunity employer and welcome applications from diverse candidates. If you are passionate about delivering exceptional results and building strong relationships with clients, we encourage you to apply for this exciting opportunity.



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