Senior Director, Direct to Consumer Expert

1 week ago

New York, New York, United States Revlon Full time
Job Description

We are seeking a highly experienced Senior Director, Direct to Consumer to join our team at Revlon. As a key member of our leadership team, you will be responsible for leading all aspects of our DTC e-commerce businesses, including margin, sales, promotional impact, site metrics, and marketing channels.

About Us

At Revlon, we create beauty innovations that inspire confidence and ignite joy every day. Our legacy as a leading global beauty company spans over 90 years, with a diverse portfolio of iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances.

Responsibilities
  • Develop E-Commerce Commercial Plans: Own commercial and promotional planning of the US E-Commerce business, working closely with US Marketing & Finance business leads to create offers with high conversion, high margin, and tight control on offer levels to ensure optimum margin.
  • Lead/PM E-Commerce agencies and teams internally supporting the migration of E-Commerce platforms, frontend UX, OMS, WMS, and defined tech optimizations that strategically drive sales and conversions, enhance, and continually elevate the brand sites as digital flagship destinations.
  • Define and ensure business requirements are fully understood and met by our implementation partners.
  • Oversee multiple digital marketing channels which include owned Email, Paid Social, SEM, SEO, Display, Retargeting, PLAs, Affiliates, Programmatic Media.
  • Deliver sales funnel goals, specifically focusing on increasing new customer acquisition opportunities and engaging existing leads through retention programs.
  • Drive the full Customer Relationship Management (CRM) process from the planning, costing, model building, and execution of ongoing campaigns.
  • Support multi-channel campaigns across Email, SMS, Push Notification, Onsite-Personalization, Social Commerce & Media (TikTok/FB/IG/Pinterest), Direct Response, Direct Mail, Brand Media channels, and Programmatic Marketing to improve customers' engagement rates.
  • Deliver operational and promotional actions supporting long-term marketing strategy to increase AOV, reduce churn, improve overall lifetime value (LTV), and therefore support net revenue growth of the business.
About You

We are looking for a data-driven leader who is a structured thinker, able to see the big picture, and not afraid to roll up their sleeves and execute rapidly. You should have a proven track record in running successful e-commerce businesses that maintained significant YOY growth by driving consumer acquisition and retention strategies.

Requirements
  • 15+ years of corporate brand digital marketing and DTC e-commerce background.
  • Luxury/Prestige experience in beauty or fashion preferred.
Salary and Benefits

The base pay range for this position in New York City is $200,000 - $230,000/year; however, base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation. Employees (and their families) are eligible for medical, dental, and vision benefits. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan. Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

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