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Senior Product Marketing Manager for Cybersecurity Solutions

2 months ago

Nashua, New Hampshire, United States Rightworks Full time
Job Title: Senior Product Marketing Manager, Security

Rightworks is a leading provider of cloud-based solutions for accounting firms and professionals. We're seeking a seasoned Senior Product Marketing Manager to champion our suite of security offerings and initiatives.

About the Role

This is a critical role that requires a strategic thinker with a collaborative spirit and a get-it-done mentality. As a Senior Product Marketing Manager, you will be responsible for developing product positioning and messaging, conducting market and competitive research, and formulating go-to-market plans to drive feature enhancements for our security solutions.

Responsibilities
  • Collaborate with Marketing, Sales, and Product Management to develop product positioning and messaging.
  • Conduct ongoing market and competitive research to comprehend the threat landscape and recommend new pricing and packaging strategies.
  • Formulate go-to-market plans to drive feature enhancements for our security solutions, bolstering customer retention and new customer acquisition.
  • Coordinate with Product Management to strategize the launch of new product and feature releases, managing the cross-functional implementation of marketing plans.
  • Partner with the Growth Marketing team to assess and enhance campaign performance and the effectiveness of go-to-market strategies.
  • Contribute to content creation for collateral, blogs, social media, and other assets.
  • Provide support to the Sales team through training and a steadfast focus on the problems our solutions address and developing internal tools and external-facing sales enablement materials.
  • Collaborate with customers to produce case studies that highlight the value of our security products and partnerships.
  • Collaborate closely with fellow members of the sales and marketing teams to achieve revenue objectives.
Requirements
  • Minimum of 5 years of product marketing experience, specifically working with cybersecurity products and solutions.
  • Highly collaborative and adaptable, with a readiness to engage in cross-functional teamwork spanning Sales, Product, Marketing, and Success.
  • Proficiency in conducting market and competitive research to inform product development and marketing campaigns.
  • Ability to juggle multiple priorities effectively and thrive in a dynamic environment.
  • Self-motivated and comfortable with taking initiatives to drive projects forward.
  • A creative mindset combined with an eye for detail, with a passion for crafting impactful content that effectively conveys the value of our security solutions.
  • Skill in translating technical product and solution information into clear, concise, and engaging narratives for non-technical audiences.
  • Able to demystify complex security trends, helping educate our clients about the cybersecurity landscape and the measures necessary to stay safe.
  • A proactive, entrepreneurial attitude, with a willingness to contribute to our team's broader product marketing efforts.
What We Offer

At Rightworks, we offer a competitive salary, company-paid short and long-term disability insurance, life insurance, and a generous 401K match. We also provide highly affordable medical, dental, vision coverage, and numerous other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off. We are proud to be an Equal Opportunity Employer.