Senior Marketing Strategist
5 days ago
This role is responsible for spearheading the organization's marketing and communications efforts, including digital and print communications, promotional tactics, and media relations.
Responsibilities:
• Develop and implement strategic marketing plans to promote membership, certifications, and events
• Create compelling presentations and communications to articulate the benefits and value of SPFA
• Advance marketing strategies through education and outreach to members, non-members, and industry representatives
• Build and maintain strong relationships with media and industry partners
• Guide the maintenance and updating of SPFA's website, social media platforms, external advertising, and sponsorship sales
Requirements:
• Bachelor's degree in Business, Communications, Marketing, or a related field
• Proven experience in communications, marketing, and/or public relations, preferably within a trade association
• Strong oral, written, and interpersonal skills
• Ability to represent a nonprofit organization when interacting with members, board leadership, and the media
• Experience tying marketing and communications plans and tactics to key metrics
Benefits:
$85,000 - $95,000 salary range
Health benefits, retirement benefits, negotiated vacation, and sick leave
Continuous professional development and membership participation with outside agencies
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