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Creative Visual Designer
2 months ago
Pilot John International is a leading aviation parts and services company seeking a highly skilled Graphic & Web Designer to elevate our brand awareness and customer engagement. As a key member of our team, you will be responsible for creating high-quality graphics, developing user-friendly web pages, and collaborating across departments to promote our products and services.
Key Responsibilities- Brand Elevation: Design impactful visual materials for marketing campaigns, social media, and trade shows to enhance our brand and meet customer needs.
- Collaboration: Work closely with internal teams, including marketing, product development, sales, and external partners to identify products, messages, and innovative strategies for brand growth.
- Website Management: Design, create, and maintain an interactive, user-friendly PJi website that meets all business goals and performance KPIs. Ensure accuracy and relevance of content, while constantly developing new ideas to improve the customer experience.
- Technical & Marketing Integration: Manage website automation tools, such as Mailchimp and Figma, and contribute to digital marketing strategies, including lead tracking, customer nurturing, and campaign management.
- Graphic Design:
- Design graphics for press releases, emails, social media posts, blogs, marketing materials, and trade shows.
- Plan concepts by studying relevant information and gather necessary materials for design projects.
- Submit draft layouts for approval, collect feedback, and finalize designs according to PJi brand guidelines.
- Ensure visual consistency across all PJi platforms and materials, focusing on customer engagement and usability.
- Design new creative ways to drive traffic and conversions through visual design.
- Web Design:
- Develop the frontend of PJi's website to align with industry standards, business objectives, and create a unique user experience.
- Collaborate with software engineers to ensure optimal website functionality, performance, and security.
- Team Support & Strategy Implementation:
- Assist with the implementation of marketing strategies and collaborate on cross-departmental projects.
- Contribute to internal marketing functions, supporting the Marketing Manager and Marketing Coordinator as needed.
- Participate in ongoing professional development, staying updated on industry trends and expanding knowledge in both graphic design and web development.
- Supports and fulfills additional tasks as required by leadership or as necessary to meet organizational goals.
- Education:
- Preferred Bachelor's Degree in Graphic Design.
- In lieu of a degree, 5+ or more years of relevant experience and strong portfolio.
- Design & Development Skills:
- Proficient in Adobe Photoshop, Illustrator, InDesign, and web design technologies (HTML, CSS, JavaScript).
- Knowledge of UI/UX best practices and experience with web technologies like MySQL, Python, PHP, and Linux-based servers.
- Strong grasp of visual hierarchy, typography, and layout mechanics for both print and digital formats.
- Communication & Collaboration:
- Strong written and verbal communication skills; ability to work effectively within a team and with external partners.
- Proficient in creating, editing, and proofreading copy for various mediums.
- Project & Time Management:
- Exceptional organizational skills and attention to detail.
- Ability to manage multiple projects under tight deadlines and work at least 40 hours per week.
- Marketing & Analytics Knowledge:
- Understanding of digital marketing tools, such as Google Analytics, Figma, Mailchimp, and familiarity with social media platforms.
- Advanced understanding of SEO principles, digital media strategies, and media relations.
- Willingness to pursue additional training and professional development opportunities.