Associate Product Marketing Manager

4 months ago

Tustin, United States VeSync Full time

Associate Product Marketing Manager


The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.


We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.


That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.


Check out our other brands:

levoit.com | cosori.com | etekcity.com


The Opportunity:

As an Associate Product Marketing Manager, you will help support the intersection of product development and market strategy, serving as both an advocate for the product and a voice of the customer within the organization. You will understand and articulate the unique value proposition of a product, and craft compelling messaging that resonates with both new and existing customers. You will play a crucial role in supporting product strategy development, influencing its success in the marketplace, and help drive business revenue growth.


What you will do at VeSync:

3 Key Focus Areas:

  1. Strategic Product & Market Vision: Collaborate with stakeholders (Product Managers, Marketing, Sales) to support product marketing strategy and goals, ensuring alignment with business objectives and market trends.
  2. Market Insights & Analysis: Lead market research activities, including competitor analysis, customer surveys, and trend reports, to gather insights on market needs, behaviors, and preferences.
  3. Go-to-Market Strategy: Help develop and execute comprehensive go-to-market plans, including product positioning, messaging, pricing, and launch activities, to drive product adoption and revenue growth.


Consumer-Centric Approach:

  • Champion the customer's perspective throughout the product lifecycle to ensure their needs are prioritized, resulting in successful and engaging products.
  • Conduct market research, analyze competitor offerings, and test messaging to make informed, data-driven decisions.
  • Communicate market insights and product strategies to stakeholders to foster a shared understanding and commitment to consumer-centric product development.
  • Create compelling content that effectively communicates our story and showcases the unique value of our products.

New Product Launch & Adoption:

  • Partner with Regional BU leads to support go-to-market vision for each product and execute marketing strategies that increase awareness of Cosori – identify goals, risks, target audience, key messages, and tactics.
  • Collaborate with cross-functional teams to ensure a smooth product launch and post-launch support, meeting and exceeding customer expectations.

Product Portfolio Management:

  • Evaluate the performance of existing products to identify growth opportunities and areas for improvement.
  • Partner with Product Managers and designers to implement product enhancements and updates based on market feedback and data.
  • Ensure the product portfolio and future roadmaps align with the overall brand strategy and market positioning.
  • Collaborate closely with Product Managers to design products that will be adopted and loved by the market, from product experience and messaging to positioning, pricing, and packaging.


What you bring to the role:

  • At least 3+ years of Product Marketing / Product Management experience in consumer products, consumer electronics, or physical goods.
  • Bachelor's degree in Marketing, Business, or equivalent experience.
  • Exceptional analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent communication, collaboration, and project management skills, with the ability to work effectively in a cross-functional team environment.
  • Excellent written and verbal communication skills, possibly including some copywriting skills.
  • Able to make a rationale recommendation and engage in team discussions in a meaningful way.
  • Ability to thrive in a fast-paced startup-like environment.
  • A healthy sense of humor coupled with a strong sense of ownership and a drive to achieve results


Location: This is an on-site, office-based role in Tustin, CA.

Salary: $111,000+ annually


Perks and Benefits:

  • 100% covered Medical/Dental/Vision for employee AND spouse + dependents
  • 401K with 4% employer match and immediate vesting
  • Generous Sick + Vacation + Paid holidays
  • Life Insurance
  • Voluntary Life Insurance
  • Disability Insurance
  • Critical Illness Coverage
  • Accident Insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Travel Assistance Program
  • Employee Assistance Program (EAP)
  • Gym/ Wellness Membership
  • Pet Insurance
  • Fully stocked kitchen

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