Marketing Specialist

2 weeks ago

Glen Mills, Pennsylvania, United States Golden Malted Full time

Company Overview

Golden Malted stands as the foremost manufacturer and distributor of waffle irons, mixes, and toppings, catering to prominent restaurants, hotels, educational institutions, and amusement parks. With a robust turnkey waffle program, the company serves over 40,000 customer locations across North America and boasts a legacy of over 85 years. Our extensive geographic presence ensures coast-to-coast coverage in the U.S. and a global network of distribution partners serving clients in approximately 45 countries.

Job Summary

The Marketing Coordinator plays a vital role in supporting the marketing division by executing a variety of marketing strategies and campaigns. This position is responsible for coordinating and implementing marketing initiatives, managing project timelines, and collaborating with internal teams to ensure alignment with organizational goals. The Marketing Coordinator will oversee marketing calendars, conduct market analysis, manage content dissemination, and evaluate the effectiveness of marketing activities.

Key Responsibilities

  1. Engage actively in branding and rebranding projects.
  2. Assist in crafting and executing marketing strategies to meet business goals.
  3. Develop and maintain an editorial calendar for social media platforms and marketing communications.
  4. Support the execution of marketing strategies and initiatives.
  5. Contribute to brand initiatives, including promotional campaigns.
  6. Coordinate marketing efforts across various channels, including digital, social media, email, and traditional advertising.
  7. Manage social media profiles and create compelling content to boost brand visibility and engagement.
  8. Produce marketing materials such as brochures, presentations, and promotional items.
  9. Monitor and assess marketing metrics, providing reports on campaign performance.
  10. Assist in planning and executing events, trade shows, and promotional activities.
  11. Conduct market research to identify trends, competitor actions, and consumer preferences.
  12. Support the upkeep and enhancement of the company website and other digital platforms.
  13. Collaborate with external vendors, agencies, and partners to implement marketing initiatives.
  14. Provide administrative assistance to the marketing department, including scheduling meetings and organizing marketing resources.
  15. Act as a representative of the brand.

Position Requirements

  1. A Bachelor's degree from an accredited four-year institution is preferred.
  2. Demonstrated ability to work independently and meet deadlines.
  3. Experience in delivering PowerPoint and verbal presentations to company leaders and industry stakeholders.
  4. Proven ability to manage multiple tasks while remaining organized and detail-oriented.
  5. Excellent verbal and written communication skills.
  6. Prior experience in food photography and videography is required - portfolio must be provided.
  7. A minimum of two years of professional experience applying design principles in a work environment, including proficiency in Adobe Creative Suite and similar platforms.
  8. Strong skills in Microsoft Office applications, including Outlook, Excel, and PowerPoint.
  9. Previous experience in the food, restaurant, or hospitality sectors is preferred.
  10. Occasional daytime and overnight travel may be required.

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