Public Relations Director

4 weeks ago

Mt Morris, Michigan, United States Arc GLOW Full time

Job Summary:

The Director of Public Relations will serve as the primary communication professional for Arc GLOW, implementing, monitoring, and evaluating the organization's long-term marketing and communication vision.

Key Responsibilities:

  • Identify and recruit stakeholders vested in the mission of Arc GLOW's agency programs and services.
  • Implement cross-platform communication and marketing strategies to promote the organization's services and mission.
  • Direct efforts to educate community partners on services provided by Arc GLOW and develop a positive image throughout the four-county region.
  • Lead fundraising efforts through private donations, grants, and solicitations.
  • Demonstrate excellent verbal communication and presentation skills in group and individual settings.

Essential Functions:

  • Reflect, articulate, and promote the mission and vision of Arc GLOW in comprehensive communication materials, including media press releases, agency brochures, social media platforms, and website content.
  • Ensure all content featuring those served has required approval as per HIPAA and other regulatory requirements.
  • Initiate and present community education and fundraising efforts to regional stakeholders.
  • Analyze, research, and lead the writing and submission of grant and funding applications to meet current needs and future program developments for the agency.
  • Manage the strategic design of social media and website platforms in coordination with department members, ensuring the Arc, staff, Board, individuals, and families are portrayed in accordance with the agency brand.
  • Assist in the creation of digital, video, audio, and print content used for website, social media, and newsletter production.
  • Manage media relations and develop contacts with media members, influencers, and community leaders.
  • Assist with special event management for the four-county region, including promotion, presentation to stakeholders, and event implementation.
  • Support efforts to train and secure volunteers for major events, such as golf tournaments, 5Ks, Taste of Livingston, and other community fundraisers.
  • Build meaningful connections with stakeholders to support the agency mission through communication strategies that encourage community members to take action.
  • Establish and drive a multi-channel communications strategy with department directors and program-specific contacts to maintain a strategic, mission-driven perspective.
  • Initiate conversations and conduct communications in a professional and encouraging manner.
  • Assist with region-wide membership drives to grow supporters and support advocacy for those served and their families in need of service and community education.
  • Identify emerging technologies, trends, and insights and provide perspective to the Director and senior team for adoption if appropriate.

Reporting Requirements:

Chief Executive Officer

Supervisory Requirements:

Public Relations and Community Services employees

Skills and Abilities:

  • Experience with social media platforms, digital graphic design, search engine marketing
  • Excellent verbal and written communication and presentation skills
  • Must have experience with fundraising and grant writing
  • Must possess proficiency with Microsoft Office
  • Solid knowledge of programs and services for individuals with intellectual and/or developmental disabilities, definitions, and diagnosis terminology
  • Must possess strong organizational skills and be able to successfully prioritize multiple projects
  • Training in website development and management

Minimum Qualifications:

Bachelor's degree in public relations, communication, or marketing administration or related field. Supervisory experience a plus.

Valid NYS drivers' license with a safe driving record per agency policy.

Physical Requirements:

Requires sitting, bending, stooping, and stretching. Requires hand-eye coordination and manual dexterity sufficient to operate a computer keyboard, copier, telephone, calculator, and other office equipment. Requires normal range of hearing and eyesight to record, prepare, and communicate appropriate reports. Lifting minimum of 30 lbs.

Working Conditions:

Working conditions are normal for an office environment. Work will require flexibility in occasional evening and weekend hours. Will be required to travel throughout the four-county region to community and agency-related events.

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