Senior Marketing Manager
4 weeks ago
We are seeking a seasoned Senior Manager to lead our Multi-channel Marketing and Digital Analytics efforts. This role will oversee promotional activities, measure and optimize marketing measures, and analyze the impact of digital and MCM campaigns.
Key Requirements:
- 5-10 years of experience in Multi-channel Marketing and Digital Analytics for primary and specialty care therapy areas in Pharma/Life Sciences
- Expertise in pharma data sets, including IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google Analytics data, and Social Media data
- Knowledge of statistical techniques, such as MMX, Test Control Analysis, A/B Testing, Promo Response Models, Optimization, and Impact Analysis for MCM and Digital Channels
- Experience in customer journey, channel, and content affinity models, as well as customer insights
- Hands-on experience with R, Python, SQL, and Data Bricks
- Experience in web analytics, Adobe Analytics, and Social Media Analytics
- NLP, Text Analytics, and Text Mining skills
Qualifications:
• Bachelor's/Master's/MBA degree
• 7+ to 10 years of experience
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Senior Marketing Manager
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Senior Quality Manager
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