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Content Strategist

2 months ago

Durham North Carolina, United States RTI International Full time
About the Role

We are seeking a highly skilled Content Strategist to join our team at RTI International. As a Content Strategist, you will play a critical role in developing targeted content, message strategies, and products for multimedia behavioral change campaigns that engage diverse, multicultural audiences.

Key Responsibilities
  • Contribute to the planning of multimedia campaigns with the goal of influencing audience knowledge, attitudes, perceptions, and behaviors.
  • Write sections of marketing, dissemination, and communication plans that reflect strategies and approaches identified by campaign leaders.
  • Work closely across multidisciplinary teams that span multiple divisions and groups, including researchers, subject matter experts, creative and editorial staff, user experience (UX) experts, developers, and creative and editorial staff.
  • Contribute to the development of message strategies based on communication goals, audience research, and established theoretical or conceptual frameworks.
  • Write and produce messages and content for multiple formats and channels, including social media, digital advertising, short-form video, web copy, fact sheets, and brochures by translating scientific and technical concepts into clear, actionable information for audiences.
  • Adapt campaign messages and products across different social, digital, and partner channels by reviewing channel parameters/guidelines and implementing custom elements.
  • Optimize campaign messaging and products based on digital and media analytics.
  • Develop products and content from start to finish across channels and format types, including ideation, concepting, storyboarding, producing and iterating content, overseeing review processes, and final production and delivery.
  • Support the development of interactive digital products, such as websites and digital tools that are grounded in evidence, driven by data, user-centered, and aligned with campaign strategies.
  • Implement and provide strategic guidance on content based on best practices in plain language, health literacy, and writing for the web.
  • Edit, review, and proofread work for adherence to style guides, brand guidelines, voice/tone, and other specifications.
  • Gather and distill audience research, competitive analysis, market trends, prior content performance data, and best practices to guide campaign strategy and message development.
  • Contribute to developing personas that describe key characteristics of different audience segments.
Qualifications
  • Bachelor's degree and 3+ years of experience in content development, strategy, and communication (or a related field); or a master's degree and 1+ years of relevant experience.
  • Excellent writing, copywriting, and editing skills (including for digital platforms).
  • Experience in producing content for multiple formats and channels, including social media, digital advertising, short-form video, web copy, fact sheets, and brochures.
  • Familiarity with Microsoft Office software.
  • Applicants must be legally authorized to work in the United States and must not require visa sponsorship now or in the future.
  • Samples of writing or products—such as websites, blogs, multimedia assets, or other content—are required.
Desired Skills
  • Familiarity with human-centered design processes.
  • Experience conducting search engine optimization (SEO) audits, website audits, or digital asset inventories.
  • Familiarity with project management software (e.g., Asana, Jira, Trello).
  • Experience using web-based creative tools (e.g., Canva, Animoto).
  • Fluency or proficiency in Spanish (written and spoken).