Director of Global Solutions Marketing

3 days ago

Loveland, Colorado, United States Hach Full time
About the Role

We are seeking a highly skilled Director, Solutions Marketing to join our team at Hach. As a global liaison between product management and the market, you will play a critical role in supporting our customer-facing teams by crafting compelling narratives and engaging with prospects and customers to enhance our brand credibility.

Key Responsibilities
  • Partner with key stakeholders to plan and deliver the launch of new products and releases internally and externally.
  • Drive demand and pipeline generation as a collaborative and strategic partner in the development of product and solution sales plays, content creation, and other sales enablement materials.
  • Develop GTM strategy, messaging, and positioning for each new product launch.
  • Curate content by sourcing and creating customer stories in partnership with key internal partners, including Product Management, R&D, Sales, and Service.
  • Generate content strategy for campaigns and prioritized Account Based Marketing (ABM) accounts.
  • Develop Sales Enablement materials that empower campaign and demand generation teams with assets to drive growth.
  • Incorporate win/loss insights into competitive content, positioning, messaging, content, etc.
  • Spearhead product, service, and experience merchandising through online and offline catalog development - testing and refining to optimize sales over time.
  • Develop an effective solutions content strategy and calendar, and highly impactful growth programs to generate customer acquisition, funnel conversion, engagement, and lifetime value.
  • Determine the solution distribution strategy, including the identification of strategic partnerships/alliances and other promotion and distribution opportunities.
  • Support the development of programs, tools, and training that enable the sales team to effectively sell.
  • Establish pricing positioning strategies and recommendations in partnership with internal partners, including Product Management and Finance Teams.
Requirements
  • Bachelor's Degree in Marketing, Business, Technology, or related field. Master's Degree preferred.
  • Experience in consumer and B2B product and/or service marketing or related experience delivering highly successful solutions in a dynamic environment that generates growth.
  • Proven success leading the launch and enhancement of consumer products and services.
  • Ability to influence and manage cross-functional teams to accomplish objectives.
  • Proven experience crafting compelling messaging and positioning narratives across channels and developing effective content and sales enablement strategies.
  • Extensive experience leading the development of digital-first integrated marketing plans.
  • Proven experience leveraging data and analytics to make decisions and drive product/service evolution and growth.
  • Must be able to travel up to 30% of the time; both domestic and international travel is required.

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