Market Research Specialist
3 days ago
About the Role:
We are seeking a skilled Market Research Specialist to join our team in Orlando, FL. As a key member of our research team, you will be responsible for conducting qualitative and quantitative research studies to better understand our clients' consumer perspectives.
Responsibilities:
- Design and implement research methodologies, develop research tools, and analyze data to provide actionable insights to stakeholders.
- Collaborate with internal partners and vendors to deploy surveys, monitor data collection, and ensure data quality.
- Employ advanced statistical analysis techniques to examine consumer attitudes, perceptions, and behaviors.
- Develop a storyline derived from consumer-based insights and present findings in an easy-to-consume format.
- Manage multiple projects simultaneously, prioritize tasks, and work independently with minimal supervision.
Requirements:
- Bachelor's degree in Marketing, Marketing Research, Psychology, Sociology, Advertising, Statistics, or related field.
- 1-3 years of experience in market research, preferably in a business-to-consumer environment.
- Proficiency in SPSS, Excel, Word, PowerPoint, and Qualtrics.
- Demonstrated ability to design studies, implement methodologies, write questionnaires, and report on results.
Salary: $65,000 - $80,000 per year, depending on experience.
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