Market Research Specialist

3 days ago


Orlando, Florida, United States TEKsystems Full time
Job Description

About the Role:

We are seeking a skilled Market Research Specialist to join our team in Orlando, FL. As a key member of our research team, you will be responsible for conducting qualitative and quantitative research studies to better understand our clients' consumer perspectives.

Responsibilities:

  • Design and implement research methodologies, develop research tools, and analyze data to provide actionable insights to stakeholders.
  • Collaborate with internal partners and vendors to deploy surveys, monitor data collection, and ensure data quality.
  • Employ advanced statistical analysis techniques to examine consumer attitudes, perceptions, and behaviors.
  • Develop a storyline derived from consumer-based insights and present findings in an easy-to-consume format.
  • Manage multiple projects simultaneously, prioritize tasks, and work independently with minimal supervision.

Requirements:

  • Bachelor's degree in Marketing, Marketing Research, Psychology, Sociology, Advertising, Statistics, or related field.
  • 1-3 years of experience in market research, preferably in a business-to-consumer environment.
  • Proficiency in SPSS, Excel, Word, PowerPoint, and Qualtrics.
  • Demonstrated ability to design studies, implement methodologies, write questionnaires, and report on results.

Salary: $65,000 - $80,000 per year, depending on experience.



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