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Group Copy Supervisor

2 months ago

Parsippany, New Jersey, United States IPG Health Full time
Job Summary

The Group Copy Supervisor is a key role within our team, responsible for overseeing all aspects of copy across multiple brands. This includes ideating new campaigns, overseeing creative execution, and finding strategic brand solutions. The ideal candidate will have a strong understanding of marketing plans, including objectives, strategies, and how success will be measured.

Key Responsibilities
  • Develop and execute copy content for assigned projects, ensuring it is on strategy and in language that is original, compelling, and distinctive.
  • Guide the creation of language that is compelling for varied audiences across a variety of mediums, while staying true to the established brand tone.
  • Provide art direction guidance as it relates to the concept.
  • Develop new, bold creative ideas to support brand goals, while managing the day-to-day copy needs of the team.
  • Take an active role in agency/client review and routing systems, revising agency copies, identifying problems or inconsistencies, and solving problems by reviewing with supervisor/account services.
Requirements
  • 6+ years of experience in marketing/advertising, with a focus on pharmaceutical advertising.
  • Portfolio of work demonstrating strong and consistent writing ability.
  • Proficient in Microsoft Office Suite and Adobe Suite.
  • Familiarity with social media and digital best practices.
  • Knowledge of healthcare copywriting, including AMA style, health literacy, referencing, and fact-checking.
Competencies
  • Communication: Expresses ideas accurately, clearly, and passionately.
  • Organization: Manages time, creates clear goals, identifies and finds the resources needed to achieve them, and schedules tasks so that work is completed on time.
  • Collaboration: Works effectively in a team environment to build and foster collaboration.
  • Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.
  • Creativity: Demonstrates a creative mind.
  • Engaged/Motivated: Is attentive and shows interest in the subject.
  • Quality Orientation: Detail-oriented, monitors the quality of work, and makes any necessary improvements.
  • People Management: Coaches to develop capabilities beyond their job duties.
  • Presentation: Able to clearly convey expertise and passion for the work.
  • Interpersonal Skills: Able to work effectively in a team environment and build relationships with others.