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Strategic Communications Leader
2 months ago
UCSF seeks a seasoned communications leader to serve as Assistant Vice Chancellor (AVC), Strategic Communications, to join the Office of Communications (OC). In this new, high-profile role, the AVC will provide the vision, direction, and implementation for communications strategies that advance the strategic and business initiatives that support UCSF's core mission areas of health sciences education, research, and care delivery.
Key Responsibilities- Develop and operationalize communications strategies for dynamic, complex, time-sensitive strategic and business initiatives with high public visibility.
- Develop, guide, and operationalize the overarching content strategy for OC-produced earned and owned content initiatives, using interdisciplinary forms of communications and storytelling.
- Collaborate with colleagues within OC, including Public Affairs, Brand Strategy, and Internal Communications, to develop, guide, and implement strategies for proactive earned, owned, social, and internal communications based on audience and desired outcomes.
- Develop and lead a preemptive issues management system and a crisis management protocol that collaborates closely with Legal, Risk Management, and other UCSF units.
- Cultivate productive relationships with a wide range of leaders, colleagues, and stakeholders across the enterprise, including the Office of the Chancellor and the Chancellor's Executive Team and Cabinet, UCSF Health, UCSF's four schools and graduate division, University Development and Alumni Relations, the Office of Community & Government Relations, and others.
The Office of Communications, led by Vice Chancellor Won Ha, is UCSF's enterprise communications team, which sets the vision, direction, and execution of communications strategies to promote and defend UCSF and UCSF Health's reputation at the local, national, and global level. It provides comprehensive and coordinated leadership in planning, creating, and implementing integrated strategies across all media to foster increased awareness and support of UCSF's mission, vision, accomplishments, and strategic priorities among its internal and external constituencies.
Requirements- Advanced knowledge and understanding of a wide range of communications capabilities with a focus on strategic communications, issues and crisis management, media relations, content marketing, and channel strategy.
- Advanced skills to create, develop, and implement complex and sensitive long- and short-term strategic communications plans requiring high levels of judgment and discretion.
- Advanced skills and experience advising executives and their teams on all aspects of communications, including developing effective communications strategies and handling inquiries regarding sensitive or complex issues or information.
- Exceptional written and oral communication, presentation, and interpersonal skills, coupled with the ability to relate to administration, colleagues, faculty, staff, as well as external stakeholders.
- Advanced knowledge and skills in financial and personnel administration and management.
- Advanced ability to recruit, train, and manage high-performing teams; experience taking corrective action as required.
- Advanced critical thinking, and problem recognition and resolution skills.
- Advanced skills and a balanced, people-centered approach to developing and managing workflow processes to ensure team members are properly resourced to deliver high-quality work within budget and time constraints.
- Expert messaging skills with advanced knowledge of strategic communications, including issues and crisis management in complex and competitive environments.
- Demonstrated leadership skills with the ability to oversee and motivate communications professionals and business partners-at leadership and staff levels-across the enterprise to achieve targeted goals.
- Demonstrated commitment to diversity, equity, inclusion, and anti-racism, which are foundational values central to UCSF's mission.
- Strong detail orientation and organizational and analytical skills, along with the ability to balance with and toggle between big-picture, strategic, and systems thinking.
- Demonstrated orientation towards initiative, tact, diplomacy, and creativity.
- Fifteen or more years of experience in strategic communications in health care, an academic medical center, and/or higher education are required, with 10+ years of experience in a managerial, supervisory, or lead role.
- Bachelor's degree in a related area, 10+ years of directly related work experience, with 10+ years of supervisory/management experience; and/or equivalent experience/training.