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Director of Community Engagement
2 months ago
Job Title: Director of Community Engagement
Job Summary:
The Director of Community Engagement is responsible for developing and implementing marketing plans to attract new residents to our senior living community. This role requires excellent communication and interpersonal skills, as well as the ability to work effectively with the leadership team and other departments.
Key Responsibilities:
- Develop and implement marketing plans to achieve occupancy goals
- Organize and manage a successful networking and community outreach program
- Effectively track and cultivate all prospects using sales software
- Monitor and manage the marketing budget
- Set, track, and accomplish goals for completed calls, mailings, leads generated, appointments set, presentations, and closings
- Maintain a thorough working proficiency on the lead management system
- Develop a rapport and positive relationship with prospective residents and families
- Ensure that model suites are well maintained
- Assist in the planning and implementation of in-service training, touring, and presentations
- Provide tour training and customer service training to staff
- Make written and weekly oral reports and meet as directed with the Executive Director
- Oversee and/or coordinate new resident move-in process with appropriate team members
- Work in conjunction with other members of the Leadership Team
- Conduct effective sales meetings
- Submit recommendations to the Executive Director for the budget completion, equipment, and supplies
- Ensure adequate supplies and equipment is available to meet the day-to-day operational needs of the Community Relations Department
- Participate in weekly occupancy call and focus calls as required
Requirements:
- Excellent communication and interpersonal skills
- Previous sales and/or marketing experience in healthcare or service-related setting
- Excellent computer skills, working proficiency in Microsoft Excel and Microsoft Suite of products
- Knowledge of the physiology and psychology of older adults and the needs of the caregiver
- High degree of interpersonal relationship skills
- Strong organizational and time-management skills
- Considerable initiative, judgment, and leadership skills
- Problem-solving and logic skills
About American House Senior Living Communities:
American House Senior Living Communities is a leading provider of senior living communities, dedicated to enriching the lives of our residents and their families. Our mission is to provide an environment that fosters meaningful relationships and promotes a high quality of life for our residents.