Research and Data Analyst

3 days ago

Bremerton, Washington, United States Kitsap Transit Full time
About the Role

We are seeking a highly skilled Research and Data Analyst to lead our department's research needs in priority areas, including customer experience, ridership growth, and marketing campaigns.

Key Responsibilities
  • Lead marketing research to understand customer needs and develop strategies for the growing use of Kitsap Transit's services
  • Use a wide range of research methods, data processing techniques, and rigorous analysis to describe and monitor sources of demand, demand patterns, customer pain points, ridership growth opportunities, and challenges
  • Analyze marketing efforts to optimize effectiveness of strategies used to reach and engage target audiences
  • Study market trends to determine how best the agency can respond to emerging trends and patterns
  • Analyze customer feedback, survey data, and other data sources to monitor and evaluate impact of marketing activities and service changes on customer satisfaction, customer experience, and community relations
Requirements
  • Bachelor's degree in business analytics, marketing, planning, social science, computer science, data science, data analytics, statistics, math, physics, human-centered design and engineering, transportation engineering, engineering, economics, environmental studies, geography, or a closely related field
  • Two years of increasingly responsible experience in data analysis, digital marketing/advertising, demographic/behavioral research, transportation planning, consulting, or business development; or at least six years of demonstrated experience in any of the fields listed above
  • Strong problem-solving skills, strategic thinking, and the ability to frame business questions into data analysis problems and informed decision-making
  • Strong proficiency in data manipulation (i.e., cleaning, filtering, aggregation, joining, preprocessing data) and analysis using Excel, SQL, and Python/R
  • Competent in data cleaning and validation techniques
  • Intermediate proficiency in GIS software like ArcGIS, QGIS, or equivalent to create maps and perform geospatial joins and analysis
  • Proficiency in basic statistical concepts such as mean, median, mode, variance, and standard deviation, and descriptive analysis
  • Knowledge of hypothesis testing and p-values and understanding of probability distributions
  • Inferential statistics knowledge and skills are desirable (i.e., correlation, regression, clustering, hypothesis testing, factor analysis, conjoint analysis, cross-tabulation, TURF analysis)
  • Ability to create basic data visualizations using tools like Excel, Tableau, or R
  • Intermediate to advanced skills desirable in data visualization and dashboard creation using tools like Tableau, PowerBI, R, Python, or similar
  • Experience with processing JSON data from Facebook, Google Map, and other web APIs is desirable
  • Experience with intercept interviews, customer-journey mapping, marketing research, and/or customer segmentation analysis is desirable
  • Strong attention to detail and problem-solving skills
  • Willingness to stay abreast of the evolving state of practice in data analysis and continuous learning to improve knowledge, skills, and abilities
  • Ability to work independently and as part of a collaborative team and prioritize workload to accomplish tasks with defined timelines in a fast-paced environment
  • Ability to communicate complex technical information to diverse audiences through reports and presentations
  • Proficient in Microsoft Office suite including Word, Excel, Outlook, and PowerPoint
  • Experience with Smartsheet is desirable
Licenses and Certifications
  • Tableau Certified Data Analyst
  • Google Data Analytics Professional Certificate
  • Meta Marketing Analytics Professional Certificate
  • Microsoft Power BI Data Analyst Professional Certificate
  • ESRI ArcGIS Pro Professional Certificate
  • Microsoft Azure Data Fundamentals Certificate
  • Data Engineer Associate Certificate
Working Conditions/Physical Requirements

Positions in this class typically require:

  • Dexterity of hands and fingers to operate a computer keyboard and other equipment
  • Talking, hearing, seeing, and repetitive motions
  • Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body
  • Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met. Regional travel may be required. May need to work weekends and outside regular office hours.

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