Strategic Marketing Manager

2 days ago


Milwaukee, Wisconsin, United States Versiti Inc. Full time
Job Summary

As a Strategic Marketing Manager at Versiti Inc., you will play a key role in planning, implementing, and managing product and service marketing activities to optimize sales and profits for assigned business lines.

Key Responsibilities
  • Develop and execute market-specific strategies and plans for increasing sales based on value proposition for market segment to generate demand, create differentiation, and drive perceived value.
  • Collect relevant data and analyze market/competitor trends to provide direction to the development of marketing strategy and positioning of key services, products, and product groups.
  • Generate and manage pipeline of prospective clients for the purpose of business development engagement.
  • Assist Leadership in identifying trends and gaps for each distinct service line and develop recommendations to address findings.
  • Develop and maintain in-depth, up-to-date product and service knowledge and communicate to a variety of audiences such as the sales team, client services, operations, etc.
Requirements
  • Bachelor's Degree from an accredited college or university in life sciences, marketing, business development, and/or engineering required.
  • Master's Degree in life sciences or Business Administration (MBA) from an accredited college/university preferred.
  • 1-3 years experience in diagnostic marketing, product development, sales, or sales training required.
  • Experience in healthcare, medical devices, or laboratory testing preferred.
  • Experience in project management or leading projects across functional areas preferred.
What We Offer

At Versiti Inc., we are passionate about improving the lives of patients and helping our healthcare partners thrive. We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation and benefits package.



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